Quick-launch PPC campaign management for precision-guided growth
James Howard
(0)
Starting at
$
497
About this service
Summary
Get your ads up, running, and optimized faster. Perfect for new product launches or businesses looking to get immediate traffic boosts and data insights.
Process
Consultation
The PPC Management & Optimization Quick-Launch service begins with an initial consultation to understand your goals, target audience, budget, and any previous PPC campaign efforts.
This step is crucial for tailoring the service to your specific needs and for setting clear objectives for what the campaigns are expected to achieve.
KPIs
During this phase, key performance indicators (KPIs) are established, ensuring that the campaign’s progress can be measured against these goals. This discussion also covers your preferred advertising platforms (e.g., Google Ads, Facebook Ads, social media advertising, etc) and any specific challenges you've faced with PPC in the past.
Auditing
Following the consultation, a comprehensive audit of any existing PPC accounts is conducted, alongside competitor analysis and keyword research to inform the campaign strategy.
This involves examining the account structure, ad copy, keyword selection, targeting settings, and overall alignment with the conversion goals.
If no previous campaigns exist, this phase focuses on creating a structured plan that includes account setup, keyword strategy, audience segmentation, and initial ad creatives.
Campaign Setup
Emphasis is placed on crafting compelling ad copy, selecting relevant keywords, and setting up ad groups that closely align with your objectives. Additionally, conversion tracking tools are implemented to measure the effectiveness of the ads from the outset.
Launch
With the strategic groundwork laid, the PPC campaigns are launched.
This phase involves continuous monitoring and fine-tuning of the campaigns to optimize performance. A/B testing of ad copy and creatives is a critical component, allowing for data-driven adjustments that improve click-through rates (CTR) and conversion rates.
Budget Allocation
Budget allocation across different campaigns and ad platforms is regularly reviewed to ensure that the client’s investment is yielding the best possible return.
Reporting
Regular reporting to the client with performance insights, challenges encountered, and adjustments made ensures transparency and fosters trust in the service. This iterative process of optimization is ongoing, aiming to steadily increase ROI and achieve the predefined KPIs, with the flexibility to adapt strategies based on market trends and campaign data analysis.
This hands-on, proactive approach to PPC campaign management and optimization is designed to produce tangible results quickly, positioning you for success in a competitive digital advertising landscape.
What's included
PPC Management & Optimization Quick-Launch
**Overview** This package includes setting up a PPC campaign from scratch or taking over an existing one. This project involves competitor research, selecting the right keywords, setting up ad groups, crafting compelling ad copy, and initial optimization based on best practices. **Specific Tasks** Account setup/review, keyword research and selection, ad copywriting, initial campaign settings optimization, and a set of strategies for ongoing management.
Duration
1 week
Skills and tools
Performance Marketing Specialist
Google Ads
Google Analytics
HubSpot
SEMrush
Industries
Digital Marketing
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