What's included

• Initial PPC Consultation

  Tell me about your PPC goals, target audience, budget, and existing campaign structure.

• PPC Competitior Analysis Report

  I'll review your competitors' PPC keyword strategies, ad copy, and bidding tactics.

• PPC Keyword Discovery Report

  I'll provide a comprehensive list of PPC-relevant keywords, including high-volume and long-tail keywords, categorized for campaign structuring.

• Search Volume and Competitiveness Analysis

  Includes data on keyword search volume, cost-per-click (CPC) estimates, and competition levels to inform bidding strategies.

• PPC Keyword Relevance Assessment

  Evaluation of keywords for their relevance to your products/services and potential ROI.

• PPC Keyword List and Segmentation

  A prioritized list of keywords recommended for PPC campaigns, organized by relevance and segmented by campaign and ad group for precise targeting.

• Ad Copy Recommendations

  Suggestions for compelling ad copy variations based on selected keywords, aimed at improving click-through rates (CTR).

• Bidding Strategy Guide

  Recommendations on initial keyword bidding strategies, considering budget allocation and potential returns.

• Negative Keyword List

  List of negative keywords to exclude from campaigns, minimizing irrelevant traffic and optimizing ad spend.

• PPC Implementation Guide

  A step-by-step guide for integrating the recommended keywords into your existing or new PPC campaigns.

• Performance Metrics and KPIs for PPC

  Identification of key performance indicators to monitor the effectiveness of the keywords and overall PPC strategy.

• PPC Optimization Plan

  Initial suggestions for ongoing optimization based on early data, including keyword adjustments, bid modifications, and ad copy tweaks.

• Follow-up PPC Review Session

  A scheduled meeting to assess campaign performance, interpret metrics, and plan further keyword expansions or refinements.