PPC Keyword Research and ExpansionJames Howard
The Keyword Research and Expansion is designed to deliver a strategic, data-driven approach to PPC keyword research and campaign optimization.
It provides everything you need to instantly launch and maintain effective PPC campaigns, and emphasizes a continuous improvement cycle through regular review and optimization.
What's included
Initial PPC Consultation
Tell me about your PPC goals, target audience, budget, and existing campaign structure.
PPC Competitior Analysis Report
I'll review your competitors' PPC keyword strategies, ad copy, and bidding tactics.
PPC Keyword Discovery Report
I'll provide a comprehensive list of PPC-relevant keywords, including high-volume and long-tail keywords, categorized for campaign structuring.
Search Volume and Competitiveness Analysis
Includes data on keyword search volume, cost-per-click (CPC) estimates, and competition levels to inform bidding strategies.
PPC Keyword Relevance Assessment
Evaluation of keywords for their relevance to your products/services and potential ROI.
PPC Keyword List and Segmentation
A prioritized list of keywords recommended for PPC campaigns, organized by relevance and segmented by campaign and ad group for precise targeting.
Ad Copy Recommendations
Suggestions for compelling ad copy variations based on selected keywords, aimed at improving click-through rates (CTR).
Bidding Strategy Guide
Recommendations on initial keyword bidding strategies, considering budget allocation and potential returns.
Negative Keyword List
List of negative keywords to exclude from campaigns, minimizing irrelevant traffic and optimizing ad spend.
PPC Implementation Guide
A step-by-step guide for integrating the recommended keywords into your existing or new PPC campaigns.
Performance Metrics and KPIs for PPC
Identification of key performance indicators to monitor the effectiveness of the keywords and overall PPC strategy.
PPC Optimization Plan
Initial suggestions for ongoing optimization based on early data, including keyword adjustments, bid modifications, and ad copy tweaks.
Follow-up PPC Review Session
A scheduled meeting to assess campaign performance, interpret metrics, and plan further keyword expansions or refinements.
James's other services
Starting at$247
Duration1 week
Tags
Google Ads
Google Docs
Google Sheets
Copywriter
Performance Marketing Specialist
Search Engine Marketer
Service provided by
James Howard Falmouth, UK
PPC Keyword Research and ExpansionJames Howard
Starting at$247
Duration1 week
Tags
Google Ads
Google Docs
Google Sheets
Copywriter
Performance Marketing Specialist
Search Engine Marketer
The Keyword Research and Expansion is designed to deliver a strategic, data-driven approach to PPC keyword research and campaign optimization.
It provides everything you need to instantly launch and maintain effective PPC campaigns, and emphasizes a continuous improvement cycle through regular review and optimization.
What's included
Initial PPC Consultation
Tell me about your PPC goals, target audience, budget, and existing campaign structure.
PPC Competitior Analysis Report
I'll review your competitors' PPC keyword strategies, ad copy, and bidding tactics.
PPC Keyword Discovery Report
I'll provide a comprehensive list of PPC-relevant keywords, including high-volume and long-tail keywords, categorized for campaign structuring.
Search Volume and Competitiveness Analysis
Includes data on keyword search volume, cost-per-click (CPC) estimates, and competition levels to inform bidding strategies.
PPC Keyword Relevance Assessment
Evaluation of keywords for their relevance to your products/services and potential ROI.
PPC Keyword List and Segmentation
A prioritized list of keywords recommended for PPC campaigns, organized by relevance and segmented by campaign and ad group for precise targeting.
Ad Copy Recommendations
Suggestions for compelling ad copy variations based on selected keywords, aimed at improving click-through rates (CTR).
Bidding Strategy Guide
Recommendations on initial keyword bidding strategies, considering budget allocation and potential returns.
Negative Keyword List
List of negative keywords to exclude from campaigns, minimizing irrelevant traffic and optimizing ad spend.
PPC Implementation Guide
A step-by-step guide for integrating the recommended keywords into your existing or new PPC campaigns.
Performance Metrics and KPIs for PPC
Identification of key performance indicators to monitor the effectiveness of the keywords and overall PPC strategy.
PPC Optimization Plan
Initial suggestions for ongoing optimization based on early data, including keyword adjustments, bid modifications, and ad copy tweaks.
Follow-up PPC Review Session
A scheduled meeting to assess campaign performance, interpret metrics, and plan further keyword expansions or refinements.
James's other services
$247