What's included

• Voice & Visual Search Optimization Analysis

  An initial audit giving a comprehensive review of your current PPC campaigns with an emphasis on how they perform in voice and visual search contexts. Insight into how competitors are leveraging voice and visual search within their PPC campaigns to identify gaps and opportunities for your business.

• Keyword & Phrase Strategy

  Identification of long-tail keywords and natural language phrases that are more likely to be used in voice searches. A list of question-based queries relevant to the client's industry, product, or service, aligning with how users ask questions in voice searches. Analysis and suggestion of keywords that are highly relevant for visual searches, ensuring ads appear in relevant visual query results

• Ad Copy Revision & Optimization

  Crafting ad copy that incorporates natural language, question-based formats, and conversational phrases suited for voice search queries. Optimization of image descriptions and accompanying text for visual searches, ensuring clarity and relevance. Development of clear, action-oriented CTAs that leverage the unique nature of voice and visual search interactions.

• Call Extensions and Location Extensions Optimization

  Implementing and optimizing call extensions to facilitate immediate actions from voice searches. Ensuring location extensions are fully optimized for local voice searches, making it easier for users to find local business information.

• Structured Data Implementation for Visual Richness

  Implementation of schema markup to enhance the appearance in visual searches and provide richer information for voice searches. Ensuring that images and videos used in PPC campaigns and on the website are optimized for visual search, including appropriate tagging and high-quality visuals.

• Performance Tracking and Analytics Setup

  Setting up specific tracking and analytics to monitor the performance of voice and visual optimized campaigns. Establishing key performance indicators (KPIs) tailored to voice and visual search optimization, such as click-through rate (CTR) from voice and visual queries, conversion rates, and engagement metrics.

• Continuous Optimization and A/B Testing

  Developing a plan for A/B testing different ad copies and formats to continually refine and optimize for voice and visual search performance. Regular analysis of campaign performance to make data-driven adjustments to keywords, ad copy, and extensions.

• Customized Recommendations for Future Campaigns

  Providing insights and recommendations based on performance data to inform future voice and visual search PPC strategies. Offering guidance on staying ahead of evolving trends in voice and visual search to ensure long-term campaign effectiveness. Creating and providing documents or guides on best practices for maintaining and enhancing voice and visual search optimization over time.

• Comprehensive Service Report

  Delivering a comprehensive report at the end of the service period that details the actions taken, the results achieved, and recommendations for continued optimization. This report will include before-and-after performance metrics to highlight the value added by optimizing for voice and visual searches.

• Follow-up Support

  Offering a period of follow-up support post-delivery to address any additional questions or adjustments needed as the voice and visual search queries are being implemented. This will support your ongoing marketing efforts and ensure that you make the most out of the voice search implementations to help your business to stay ahead in the fast-evolving search landscape.