Paid Search Campaign Strategy, Execution & ManagementAndy Sykes
Explain in 2-3 sentences what I'm offering and highlight what makes me unique. For this you can reference the fact that I spent more than a decade working in marketing and have a strong understanding of delivering experiences that convert
What's included
Keyword Research
Identification of relevant keywords based on search volume, competition, and relevance.
Campaign Strategy Document
Detailed outline of campaign objectives, target audience, budget allocation, and KPIs.
Ad Copywriting
Compelling ad copy creation tailored to specific keywords and audience segments.
Ad Extensions Setup
Implementation of sitelinks, callouts, structured snippets, and other relevant ad extensions to enhance visibility and engagement.
Landing Page Optimization
Recommendations for optimising landing pages to improve quality score and conversion rates.
Campaign Setup
Creation of campaigns, ad groups, and targeting settings in the advertising platform (e.g., Google Ads, Bing Ads).
Bid Management
Ongoing monitoring and adjustment of bids to optimise campaign performance and achieve desired goals.
A/B Testing
Creation and analysis of ad variations to identify the most effective messaging and design elements.
Performance Reporting
Regular reporting on key metrics such as click-through rate, conversion rate, and return on ad spend (ROAS).
Campaign Optimization Recommendations
Actionable insights and recommendations based on campaign performance analysis to improve results over time.
Budget Management
Monitoring of budget allocation and adjustments to maximise ROI while staying within budget constraints.
Contact for pricing
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Google Ads
SEMrush
Search Engine Marketer
Service provided by
Andy Sykes Dublin, Ireland
Paid Search Campaign Strategy, Execution & ManagementAndy Sykes
Explain in 2-3 sentences what I'm offering and highlight what makes me unique. For this you can reference the fact that I spent more than a decade working in marketing and have a strong understanding of delivering experiences that convert
What's included
Keyword Research
Identification of relevant keywords based on search volume, competition, and relevance.
Campaign Strategy Document
Detailed outline of campaign objectives, target audience, budget allocation, and KPIs.
Ad Copywriting
Compelling ad copy creation tailored to specific keywords and audience segments.
Ad Extensions Setup
Implementation of sitelinks, callouts, structured snippets, and other relevant ad extensions to enhance visibility and engagement.
Landing Page Optimization
Recommendations for optimising landing pages to improve quality score and conversion rates.
Campaign Setup
Creation of campaigns, ad groups, and targeting settings in the advertising platform (e.g., Google Ads, Bing Ads).
Bid Management
Ongoing monitoring and adjustment of bids to optimise campaign performance and achieve desired goals.
A/B Testing
Creation and analysis of ad variations to identify the most effective messaging and design elements.
Performance Reporting
Regular reporting on key metrics such as click-through rate, conversion rate, and return on ad spend (ROAS).
Campaign Optimization Recommendations
Actionable insights and recommendations based on campaign performance analysis to improve results over time.
Budget Management
Monitoring of budget allocation and adjustments to maximise ROI while staying within budget constraints.
Contact for pricing