What's included

• Keyword Research

  Identification of relevant keywords based on search volume, competition, and relevance.

• Campaign Strategy Document

  Detailed outline of campaign objectives, target audience, budget allocation, and KPIs.

• Ad Copywriting

  Compelling ad copy creation tailored to specific keywords and audience segments.

• Ad Extensions Setup

  Implementation of sitelinks, callouts, structured snippets, and other relevant ad extensions to enhance visibility and engagement.

• Landing Page Optimization

  Recommendations for optimising landing pages to improve quality score and conversion rates.

• Campaign Setup

  Creation of campaigns, ad groups, and targeting settings in the advertising platform (e.g., Google Ads, Bing Ads).

• Bid Management

  Ongoing monitoring and adjustment of bids to optimise campaign performance and achieve desired goals.

• A/B Testing

  Creation and analysis of ad variations to identify the most effective messaging and design elements.

• Performance Reporting

  Regular reporting on key metrics such as click-through rate, conversion rate, and return on ad spend (ROAS).

• Campaign Optimization Recommendations

  Actionable insights and recommendations based on campaign performance analysis to improve results over time.

• Budget Management

  Monitoring of budget allocation and adjustments to maximise ROI while staying within budget constraints.