What's included

• Audience Research

  Identification of target audiences based on demographics, interests, behaviors, and other relevant factors.

• Campaign Strategy Document

  Detailed outline of campaign objectives, target audiences, budget allocation, ad formats, and KPIs.

• Ad Creative Development

  Creation of compelling ad creatives tailored to specific audience segments and platform specifications.

• Ad Copywriting

  Crafting engaging ad copy that resonates with target audiences and encourages action.

• Campaign Setup

  Creation of campaigns, ad sets, and targeting parameters within the social media advertising platform (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).

• Ad Placement Optimisation

  Continuous work on optimal ad placements across various social media platforms to maximise results

• Budget Management

  Allocation and monitoring of budget across campaigns and ad sets to optimise performance and ROI.

• Bid Management

  Ongoing monitoring and adjustment of bids to achieve campaign objectives while maximising efficiency.

• A/B Testing

  Creation and analysis of ad variations, audience segments, and ad formats to identify top-performing combinations.

• Performance Reporting

  Regular reporting on key metrics such as reach, engagement, conversion rate, and return on ad spend (ROAS).

• Campaign Optimisation Recommendations

  Actionable insights and recommendations based on performance analysis to optimise campaign performance over time.

• Ongoing Management

  Continuous monitoring of campaign performance, implementation of optimisations (as required), and proactive adjustments to ensure optimal results and alignment with campaign goals.

• Tracking Implementation

  Setting up of event tracking to accurately measure and analyse campaign performance, including conversions, website traffic, and other key actions.