Redesigns fail because they start with "make it look modern" instead of asking why the current site isn't working. A homepage with a 70% bounce rate doesn't need a new color palette. It needs a reason for people to stay.

I redesign websites for B2B companies, SaaS products, professional services, and e-commerce brands. The work usually starts with what's broken: unclear navigation, buried CTAs, pages that were added over time without a plan, mobile experiences that feel like an afterthought. I fix the structure first, then make it look like it was always meant to be that way.

The difference between a redesign and a rebuild matters. Sometimes the content and IA are fine and the site just needs a visual and UX refresh. Sometimes the whole thing needs to be rethought from sitemap to footer. I figure out which one it is before touching Figma, so nobody pays for work they don't need.

I design in Figma and build in Webflow. That means one person owns the project from first wireframe to published site, no handoff gaps, no "the dev built it differently" surprises. You get a CMS your team can actually update without calling a developer every time you need to change a headline.

Process: site audit and content inventory, information architecture and sitemap, wireframes for key page templates, high-fidelity responsive design in Figma, Webflow build with CMS setup, QA and launch. SEO-safe migration included when rebuilding an existing site with pages that rank.