Brand Identity by Arua Mukash

Brand Identity

Arua Mukash

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About this service

Summary

I help businesses create brand identities that feel authentic, memorable, and easy to connect with. My focus is on capturing your personality through design so your brand stands out naturally and leaves a lasting impression.

Process

Communication throughout the process is flexible: via email, Loom updates, etc, depending on your preference. Discovery & Research

We start with an initial questionnaire — this can be done through a Zoom call, a Google Form, or a Loom video, whichever is most convenient for you. We begin with an in-depth conversation about your business, goals, and audience. I analyze your market and competitors to understand the landscape your brand will live in. Strategy & Direction Together, we define your brand’s personality, values, and positioning. I create a moodboard or style direction that sets the visual foundation.

Concept Development I design 1-2 brand identity concepts, exploring logos, typography, and color palettes aligned with your strategy.

Refinement Based on your feedback, we refine the chosen concept until it feels polished, consistent, and truly representative of your brand.

Finalization The full brand identity package is prepared — logo files, color palette, font guidelines, and brand assets.

Delivery & Support You receive organized brand guidelines and assets ready for print and digital use. I also provide support for a smooth launch.

What's included

Brand Moodboard
Visual representation of influences, ideas, and styles that will guide the direction of your brand
Logo Design
Deliverables include the main logo and its variations + 2 color variations
Color Palette
Carefully curated color palette for your brand
Brand's Fonts
Two font options provided, with free alternatives if paid fonts are not desired
Brand Elements/Patterns/Icons
Up to 5 custom digital elements and visuals to enhance your brand presence
Revision Rounds
Two rounds of revisions included in this package (within the 2 weeks scope after sending the deliverables)

Example projects