Creative & Art Direction for advertising
Starting at
$
100
/hrAbout this service
Summary
Deliverables
FAQ
FAQs
Do you offer payment plans?
Yes. Projects start with a 50% non-refundable deposit, with the balance due at final delivery. Longer engagements can be split monthly.
How will we communicate?
Your call. I’m flexible with Slack or email for day-to-day, and Zoom/Google Meet for reviews. I share work in Figma and keep files organised.
What do you need from us to start?
A short brief (goals, audience, timeline), any brand assets (logo, guidelines, past work), key stakeholders, and success criteria/KPIs.
What exactly will we receive?
A production-ready asset toolkit (source files + exports), clear usage notes, and a simple rollout guide. I can also support variants/A-B tests.
Can you work with our team or agency partners?
Absolutely. I regularly embed with in-house teams and collaborate with agencies—clear roles, shared timelines, and one decision-maker on your side.
What if we don’t love the first direction?
No stress—that’s what iteration is for. We review options, align on feedback, and refine. If priorities shift, we can re-scope before moving forward.
What's included
Strategy & Creative Platform
We begin by turning your objectives into a clear creative blueprint. I map the audience, define the problem to solve, and translate insights into messaging pillars, a channel approach, and success criteria. You’ll leave this phase with a concise brief that aligns stakeholders and sets guardrails for everything that follows.
Creative Ideas
Conceptualise and develop creative ideas: I will work with the marketing team to develop a clear understanding of the brand's objectives and target audience. I will then use this information to develop creative ideas that will effectively communicate the brand's message to the target audience.
Design System & Art Direction
Next, I define the visual language—typography, colour, layout, motion/3D look—and translate it into practical assets. Styleframes become key visuals and master templates; components become a lightweight system your team can reuse. Clear usage notes ensure every deliverable looks and feels consistently on-brand, regardless of channel.
Production, Delivery & Quality
Finally, I oversee execution from first sketch to final file. That includes directing contributors (shoots, CGI, edit, animation), managing timelines, and stress-testing assets against real specs. You receive a clean toolkit with organised source files and exports, a short rollout guide, and support for variants or A/B tests so you can launch with confidence and keep improving.
Example projects
Recommendations
(5.0)
Client • Sep 4, 2023
Recommended
I had the privilege of working alongside Emanuele as the Art Director for our client entire digital presence. His creativity and attention to detail were instrumental in shaping the visual identity. It was a pleasure collaborating with him, and I look forward to future opportunities to work together.
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