I understand that as a creative lead, you need someone who can help you in overseeing the development and execution of your brand's visual and conceptual style. My role would be to work closely with you and your team to ensure that the brand's creative direction aligns with its overall strategy and goals.

As a part of this process, I will collaborate with you to understand the brand's target audience and create a comprehensive creative brief that outlines the key messaging and visual elements that will be incorporated into the campaign. From there, I will work with designers and other creatives to develop a range of concepts that bring the brief to life.

Once the creative concepts have been developed, I will work with you and your team to refine them and select the best options for the brand. From there, I will oversee the execution of the chosen concept, ensuring that it is executed to the highest standard and stays true to the brand's overall vision.

Throughout the process, I will keep you informed of progress and provide regular updates on how the campaign is developing. My goal is to ensure that the brand's visual and conceptual style is not only aligned with its overall strategy and goals but also stands out in a crowded market and resonates with its target audience.