Creative & Art Direction for advertisingEmanuele Papale
I lead the creative from idea to launch—turning brand goals into clear concepts, distinctive art direction, and production-ready assets. You get agency-level craft with the flexibility, speed, and focus of a senior independent. I collaborate tightly with your team (or assemble one) and keep everything aligned with strategy, audience, and channel needs—web, social, OOH, video, events, and product touchpoints.
What's included
Strategy & Creative Platform
We begin by turning your objectives into a clear creative blueprint. I map the audience, define the problem to solve, and translate insights into messaging pillars, a channel approach, and success criteria. You’ll leave this phase with a concise brief that aligns stakeholders and sets guardrails for everything that follows.
Creative Ideas
Conceptualise and develop creative ideas: I will work with the marketing team to develop a clear understanding of the brand's objectives and target audience. I will then use this information to develop creative ideas that will effectively communicate the brand's message to the target audience.
Design System & Art Direction
Next, I define the visual language—typography, colour, layout, motion/3D look—and translate it into practical assets. Styleframes become key visuals and master templates; components become a lightweight system your team can reuse. Clear usage notes ensure every deliverable looks and feels consistently on-brand, regardless of channel.
Production, Delivery & Quality
Finally, I oversee execution from first sketch to final file. That includes directing contributors (shoots, CGI, edit, animation), managing timelines, and stress-testing assets against real specs. You receive a clean toolkit with organised source files and exports, a short rollout guide, and support for variants or A/B tests so you can launch with confidence and keep improving.
FAQs
Yes. Projects start with a 50% non-refundable deposit, with the balance due at final delivery. Longer engagements can be split monthly.
Your call. I’m flexible with Slack or email for day-to-day, and Zoom/Google Meet for reviews. I share work in Figma and keep files organised.
A short brief (goals, audience, timeline), any brand assets (logo, guidelines, past work), key stakeholders, and success criteria/KPIs.
A production-ready asset toolkit (source files + exports), clear usage notes, and a simple rollout guide. I can also support variants/A-B tests.
Absolutely. I regularly embed with in-house teams and collaborate with agencies—clear roles, shared timelines, and one decision-maker on your side.
No stress—that’s what iteration is for. We review options, align on feedback, and refine. If priorities shift, we can re-scope before moving forward.
Example work
Emanuele's other services
Starting at$100 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Cinema 4D
Figma
Notion
Art Director
Creative Director
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Emanuele Papale proItaly
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Creative & Art Direction for advertisingEmanuele Papale
Starting at$100 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Cinema 4D
Figma
Notion
Art Director
Creative Director
I lead the creative from idea to launch—turning brand goals into clear concepts, distinctive art direction, and production-ready assets. You get agency-level craft with the flexibility, speed, and focus of a senior independent. I collaborate tightly with your team (or assemble one) and keep everything aligned with strategy, audience, and channel needs—web, social, OOH, video, events, and product touchpoints.
What's included
Strategy & Creative Platform
We begin by turning your objectives into a clear creative blueprint. I map the audience, define the problem to solve, and translate insights into messaging pillars, a channel approach, and success criteria. You’ll leave this phase with a concise brief that aligns stakeholders and sets guardrails for everything that follows.
Creative Ideas
Conceptualise and develop creative ideas: I will work with the marketing team to develop a clear understanding of the brand's objectives and target audience. I will then use this information to develop creative ideas that will effectively communicate the brand's message to the target audience.
Design System & Art Direction
Next, I define the visual language—typography, colour, layout, motion/3D look—and translate it into practical assets. Styleframes become key visuals and master templates; components become a lightweight system your team can reuse. Clear usage notes ensure every deliverable looks and feels consistently on-brand, regardless of channel.
Production, Delivery & Quality
Finally, I oversee execution from first sketch to final file. That includes directing contributors (shoots, CGI, edit, animation), managing timelines, and stress-testing assets against real specs. You receive a clean toolkit with organised source files and exports, a short rollout guide, and support for variants or A/B tests so you can launch with confidence and keep improving.
FAQs
Yes. Projects start with a 50% non-refundable deposit, with the balance due at final delivery. Longer engagements can be split monthly.
Your call. I’m flexible with Slack or email for day-to-day, and Zoom/Google Meet for reviews. I share work in Figma and keep files organised.
A short brief (goals, audience, timeline), any brand assets (logo, guidelines, past work), key stakeholders, and success criteria/KPIs.
A production-ready asset toolkit (source files + exports), clear usage notes, and a simple rollout guide. I can also support variants/A-B tests.
Absolutely. I regularly embed with in-house teams and collaborate with agencies—clear roles, shared timelines, and one decision-maker on your side.
No stress—that’s what iteration is for. We review options, align on feedback, and refine. If priorities shift, we can re-scope before moving forward.
Example work
Emanuele's other services
$100 /hr