Brand Identity

Pro

Emanuele Papale

Starting at

3,500

About this service

Summary

I craft distinctive, scalable brand identities that connect with your audience and stand the test of time. From strategy to final asset delivery, I translate your story and values into a cohesive visual language that works across every touchpoint—digital, print, packaging, motion, and beyond.

I combine the strategic thinking of a creative director with the hands-on design of a maker. You get a brand system that’s beautiful, functional, and easy to use—built to stay consistent as your business grows.

Process

1) Discovery & Strategy We start by uncovering your brand’s foundation—mission, audience, positioning, and personality. I analyse your market, competitors, and current assets to identify opportunities.

2) Concept Development From there, I explore creative directions, presenting moodboards, visual territories, and initial logo concepts that align with your strategy and spark the right emotional response.

3) Design & System Build Once a direction is chosen, I develop your logo, typography, colour palette, imagery style, and graphic elements—then translate them into a practical brand system with clear rules and reusable assets.

4) Delivery & Guidelines You receive a complete brand identity kit—production-ready files, usage notes, and a brand guidelines document—so you and your team can apply your identity consistently across all channels.

FAQs

Do you offer payment plans?
Yes—typically 50% upfront (non-refundable) and the remaining 50% upon final delivery. Longer projects can be split into monthly instalments.
How will we communicate?
Your choice—email, Slack, or project management tools for daily updates, plus Zoom/Meet calls for key milestones and presentations.
What do you need from me to start?
Your brand background, target audience info, any existing assets (logo, colours, fonts), and a clear outline of your goals and priorities.
How long does the process take?
Most brand identity projects take 3–6 weeks depending on scope and responsiveness. I’ll give you a timeline before we start.
How many revisions are included?
Each stage (concept, refinement, finalisation) includes three rounds of revisions. Additional rounds can be added if needed.
Can you adapt my brand for digital products?
Absolutely—if you have a website or app, I can create a UI starter kit so your digital touchpoints match the new identity.
Do you provide printing or production?
I don’t print in-house, but I can prepare print-ready files and liaise with your chosen vendor to ensure perfect results.

What's included

Primary & Secondary Logos
Your main logo plus alternative layouts, icon versions, and lockups to cover every use case—from tiny favicons to large-format signage.
Typography & Colour Palette
A distinctive font pairing and a balanced colour system with usage rules to keep every touchpoint consistent and accessible.
Visual Language
Graphic elements like patterns, shapes, icon sets, or a photography/illustration style—defining the overall “look and feel” beyond the logo.
Brand Guidelines
A practical guide (PDF or web-based) that explains how to use your brand assets, with clear examples for print, digital, and social media.
Social Media Templates & Brand Collateral
Editable templates for posts and stories, plus optional collateral like business cards, letterheads, presentation slides, or packaging mockups.
Production-Ready Files
Organised, final assets in all necessary formats (AI, SVG, PNG, JPG, PDF) so you’re ready for any platform, printer, or developer.

Example projects

Clavi — Brand & Web App for a Web3 Hardware Wallet

Recommendations

(5.0)

Riccardo Pallicelli

Client • Sep 4, 2023

Recommended

I had the privilege of working alongside Emanuele as the Art Director for our client entire digital presence. His creativity and attention to detail were instrumental in shaping the visual identity. It was a pleasure collaborating with him, and I look forward to future opportunities to work together.

Duration

3 weeks

Skills and tools

Art Director

Brand Designer

Graphic Designer