Brand IdentityEmanuele Papale
I craft distinctive, scalable brand identities that connect with your audience and stand the test of time. From strategy to final asset delivery, I translate your story and values into a cohesive visual language that works across every touchpoint—digital, print, packaging, motion, and beyond.
I combine the strategic thinking of a creative director with the hands-on design of a maker. You get a brand system that’s beautiful, functional, and easy to use—built to stay consistent as your business grows.
What's included
Primary & Secondary Logos
Your main logo plus alternative layouts, icon versions, and lockups to cover every use case—from tiny favicons to large-format signage.
Typography & Colour Palette
A distinctive font pairing and a balanced colour system with usage rules to keep every touchpoint consistent and accessible.
Visual Language
Graphic elements like patterns, shapes, icon sets, or a photography/illustration style—defining the overall “look and feel” beyond the logo.
Brand Guidelines
A practical guide (PDF or web-based) that explains how to use your brand assets, with clear examples for print, digital, and social media.
Social Media Templates & Brand Collateral
Editable templates for posts and stories, plus optional collateral like business cards, letterheads, presentation slides, or packaging mockups.
Production-Ready Files
Organised, final assets in all necessary formats (AI, SVG, PNG, JPG, PDF) so you’re ready for any platform, printer, or developer.
FAQs
Yes—typically 50% upfront (non-refundable) and the remaining 50% upon final delivery. Longer projects can be split into monthly instalments.
Your choice—email, Slack, or project management tools for daily updates, plus Zoom/Meet calls for key milestones and presentations.
Your brand background, target audience info, any existing assets (logo, colours, fonts), and a clear outline of your goals and priorities.
Most brand identity projects take 3–6 weeks depending on scope and responsiveness. I’ll give you a timeline before we start.
Each stage (concept, refinement, finalisation) includes three rounds of revisions. Additional rounds can be added if needed.
Absolutely—if you have a website or app, I can create a UI starter kit so your digital touchpoints match the new identity.
I don’t print in-house, but I can prepare print-ready files and liaise with your chosen vendor to ensure perfect results.
Emanuele's other services
Starting at$3,500
Duration3 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Graphic Designer
Service provided by
Emanuele Papale proItaly
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- Rating
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Brand IdentityEmanuele Papale
Starting at$3,500
Duration3 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Graphic Designer
I craft distinctive, scalable brand identities that connect with your audience and stand the test of time. From strategy to final asset delivery, I translate your story and values into a cohesive visual language that works across every touchpoint—digital, print, packaging, motion, and beyond.
I combine the strategic thinking of a creative director with the hands-on design of a maker. You get a brand system that’s beautiful, functional, and easy to use—built to stay consistent as your business grows.
What's included
Primary & Secondary Logos
Your main logo plus alternative layouts, icon versions, and lockups to cover every use case—from tiny favicons to large-format signage.
Typography & Colour Palette
A distinctive font pairing and a balanced colour system with usage rules to keep every touchpoint consistent and accessible.
Visual Language
Graphic elements like patterns, shapes, icon sets, or a photography/illustration style—defining the overall “look and feel” beyond the logo.
Brand Guidelines
A practical guide (PDF or web-based) that explains how to use your brand assets, with clear examples for print, digital, and social media.
Social Media Templates & Brand Collateral
Editable templates for posts and stories, plus optional collateral like business cards, letterheads, presentation slides, or packaging mockups.
Production-Ready Files
Organised, final assets in all necessary formats (AI, SVG, PNG, JPG, PDF) so you’re ready for any platform, printer, or developer.
FAQs
Yes—typically 50% upfront (non-refundable) and the remaining 50% upon final delivery. Longer projects can be split into monthly instalments.
Your choice—email, Slack, or project management tools for daily updates, plus Zoom/Meet calls for key milestones and presentations.
Your brand background, target audience info, any existing assets (logo, colours, fonts), and a clear outline of your goals and priorities.
Most brand identity projects take 3–6 weeks depending on scope and responsiveness. I’ll give you a timeline before we start.
Each stage (concept, refinement, finalisation) includes three rounds of revisions. Additional rounds can be added if needed.
Absolutely—if you have a website or app, I can create a UI starter kit so your digital touchpoints match the new identity.
I don’t print in-house, but I can prepare print-ready files and liaise with your chosen vendor to ensure perfect results.
Emanuele's other services
$3,500