What's included

• Brand Audit and Research Document (.PDF)

  A report that compiles key insights from market analysis, audience profiling, competitor review, and positioning strategy. It also includes two moodboards—curated sets of reference images that help define the intended visual direction of the brand before starting the design phase.

• Logo Design & Variations (.AI - .SVG - PNG - JPG)

  A unique logo crafted to clearly and intentionally communicate your brand’s identity. Based on the outcomes of our research, this may take the form of a symbol, wordmark, emblem, or a combination mark.

• Colour Palette (.PDF)

  A consistent and versatile set of colors selected to support your identity across various platforms and materials. We include the color codes for the CMYK, RGB, and HEX systems.

• Typography(.OTF/.TTF)

  Defined font styles and usage for headlines, body text, and other content. When the project requires it, we include a License Purchase Document (.PDF) with links to any fonts that require a commercial license. This applies only when the client chooses not to use open-source (no license cost) fonts.

• Purposeful Graphic Tool (.AI, .SVG, .PSD or .TIFF)

  A visual asset such as illustrations, gradients, patterns, iconography, or other motif proposed in the moodboard to support brand recognition. For more than one graphic tool, contact us for additional services.

• Brand Guidelines (.PDF)

  A practical document with clear instructions for applying your brand visuals across different touchpoints.