UX audit

Kaleab Eshetu

(0)

Starting at

$

1,750

About this service

Summary

I offer a comprehensive UX audit that dives deep into your product’s usability, user flows, and performance, giving you actionable insights and prioritized recommendations for improvement. I go beyond surface-level analysis by using real user data, competitor comparisons, and accessibility checks, ensuring your product not only looks great but functions smoothly for all users. My approach is tailored to your business goals, helping you deliver measurable results and a better overall user experience.

Process

Initial Consultation
Objective: Understand your business goals, target audience, and specific challenges.
Outcome: Define the scope of the audit, key areas of focus, and desired outcomes.
2. Discovery & Research
Objective: Gather data about your product, user behavior, and competitors.
Tools: I analyze analytics, conduct user interviews, or review heatmaps.
Outcome: A solid understanding of current user experience, including pain points and bottlenecks.
3. Evaluation & Analysis
Objective: Perform an in-depth review of your product based on established UX principles.
Process: I examine usability, accessibility, and design consistency across key touchpoints.
Outcome: A report of usability issues, organized by severity.
4. Usability Testing & Data Gathering
Objective: Validate findings through real user testing and interaction analysis.
Process: I conduct tests with actual users to observe how they navigate your product.
Outcome: Usability test results that confirm pain points and areas for improvement.
5. Prioritized Recommendations
Objective: Provide a detailed, prioritized list of actionable improvements.
Process: Based on findings, I suggest design and usability changes, organized by impact and complexity.
Outcome: Clear steps for improving the user experience, aligned with your business goals.
6. Presentation of Findings
Objective: Walk through the audit results and explain the insights gathered.
Process: I present key findings, recommendations, and data to you and your team.
Outcome: A shared understanding of the next steps and actionable takeaways.
7. Implementation Support
Objective: Assist in implementing the recommended changes.
Process: I collaborate with your design and development teams, offering guidance to ensure changes are properly executed.
Outcome: A smoother, more user-friendly product ready for release or continued iteration.
8. Follow-Up Review (Optional)
Objective: Ensure that the changes have improved the user experience.
Process: I conduct follow-up usability testing and reviews after implementation.
Outcome: Final adjustments and optimizations based on user feedback.
This collaborative process ensures a well-rounded approach, focusing on delivering tangible improvements in your product's user experience.

What's included

  • Audit Report

    Executive Summary: A high-level overview of the key findings and recommendations. Goals & Objectives: A clear outline of the purpose of the audit and the business goals it aligns with. Methodology: Description of the audit process, tools used, and techniques applied.

  • Prioritized List of Recommendations

    A detailed list of recommendations, categorized by priority (high, medium, low). Actionable steps for fixing UX issues, improving usability, and enhancing user satisfaction.

  • Heuristic Evaluation

    A detailed analysis based on UX heuristics (e.g., Nielsen’s 10 heuristics) identifying usability issues. Categorization of issues by severity (low, medium, high).

  • User Journey Maps

    Visual representation of user interactions with the product. Pain points and opportunities for improvement are highlighted at each stage of the journey.

  • Usability Test Results

    Summary of findings from usability testing, including user feedback and behavioural insights. Recommendations based on testing outcomes.

  • Analytics Review

    Data from tools like Google Analytics or heatmaps showing user behaviour, drop-off points, and engagement metrics. Traffic patterns and user flow analysis, identifying conversion bottlenecks.

  • Accessibility Assessment

    Evaluation of the product’s compliance with accessibility standards (e.g., WCAG 2.1). Recommendations for improving colour contrast, keyboard navigation, screen reader compatibility, etc.

  • Information Architecture (IA) Review

    Insights from card sorting, tree testing, or navigation analysis. Recommendations for improving the site structure, menu labelling, or navigation paths.

  • Style Guide / Design System Review

    Evaluation of design consistency, including fonts, colours, and components. Suggestions for refining or creating a design system to maintain visual coherence.

  • Performance Evaluation

    Report on site speed, loading times, and performance bottlenecks using tools like Google Lighthouse. Recommendations for improving performance and responsiveness.

  • Content Review

    Evaluation of content clarity, consistency, and tone of voice. Suggestions for improving microcopy, messaging, and alignment with user expectations.

Duration

8 weeks

Skills and tools

UX Copywriter
UX Designer
Product Designer
Figma
Google Analytics
Maze
UserTesting

Industries

SaaS
PaaS

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