Bespoke Brand Identity Design - Logo & Guidelines

Pro

John Malka

Starting at

3,500

About this service

Summary

I design bespoke brand identities that help ambitious companies stand out with confidence and clarity. Every project is tailored, from logo design to complete visual systems, to reflect your values, speak to your audience, and scale with your business.

My approach combines artistic precision with strategic thinking, resulting in branding that not only looks refined, but performs across every touchpoint, from web to print, from pitch decks to product. Delivered with care, structure, and lasting impact.

FAQs

What’s included in a full brand identity package?
You’ll receive a custom-designed logo (with variants), a complete typography and color system, and a detailed brand guidelines document, ready to use across web, print, and digital. Assets like icons or social media templates can also be included.
How long does a branding project take?
Most projects are completed in 2–3 weeks, depending on scope and feedback. I work in structured phases, discovery, concepting, refinement, to ensure clarity and quality at every step.
How many revisions are included?
Each deliverable includes two feedback rounds, allowing us to refine and perfect the identity together. Additional revisions can be added if needed.
Can you rework or evolve my existing logo?
Yes, I offer both full rebrands and brand refreshes. If you already have assets or a logo you’d like to evolve, I can build on that foundation to elevate your identity.
How do you deliver the final assets?
You’ll receive a structured Figma file, a PDF brand book, and all final assets in SVG, PNG, PDF formats. Everything is organized and ready for use by your team or any future collaborators.

What's included

Logo Design (Primary + Variants)
Custom-designed logo with horizontal, vertical, and icon-only versions. Delivered in all formats (SVG, PNG, PDF) with black, white, and color versions.
Typography & Color System
Curated brand typefaces and color palette with usage guidelines. Includes font pairings, color codes, and visual hierarchy principles.
Brand Guidelines PDF
A clean, easy-to-use brand book covering logo usage, spacing, typography, colors, visual direction, and application examples.
Visual Assets & Brand Elements
Design of supporting brand visuals such as custom icons, decorative patterns, or social media templates. Delivered in reusable formats, aligned with the brand’s visual system.

Example projects

L’Aventure Paris | Creative Direction & Premium Web Experience

Branding, Web Design & Automation for Baron Real Estate

Patrimy | Creative Direction & Website (Fintech)

Recommendations

(5.0)

Marine Etcheverria • Regen School

Client • Oct 30, 2025

Recommended

I’ve been working with John since the very beginning of the project !! he’s one of our long-time partners, since Day 1. It’s an ambitious project with many challenges, and John has always been there to deliver. Excited to see what’s next! Thank you John !!!

Julie Cheron • Beaumarly

Client • Sep 23, 2025

Recommended

John is really great, always available and very involved in all projects. We are always delighted to work with him. I have been working with him for a year and a half and am very satisfied with his work !

Alexis Molines • Patrimy

Client • Sep 23, 2025

Recommended

I’ve had the pleasure of working with John for 3 years, and he is an outstanding professional. Extremely skilled, reliable, and with an incredible sense of design, he consistently delivers top-quality work. I highly recommend him without hesitation.

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Creative Director