The first stage of a sale is to be seen(awareness). Facebook Ads are essential to reach a vast audience and potential customers with specific demographics and interests, maximizing your return on ad spend and conversions.

1. Initial Consultation

Objective: Understand your goals, target audience, and project specifics.

Activities: Conduct a discovery meeting to discuss the purpose of the video, key messages, and any existing materials or branding guidelines.

2. Audience Research

Objective: Identify and analyze your target audience for effective messaging.

Activities: Gather insights on audience demographics, preferences, and pain points to tailor the script accordingly.

3. Concept Development

Objective: Brainstorm and develop the core concept or "Big Idea" for the video.

Activities: Define the main message and emotional appeal that will resonate with the audience, ensuring it aligns with your objectives.

4. Script Outline Creation

Objective: Develop a structured outline for your video script.

Activities: Create a detailed outline that includes key messages, scenes, and transitions, ensuring a logical flow and engaging narrative.

5. Drafting the Script

Objective: Write the initial draft of your video script.

Activities: Craft engaging and persuasive copy that includes dialogue, narration, and descriptions of visual elements, ensuring clarity and impact.

6. Client Review and Feedback

Objective: Gather your input on the script draft.

Activities: Present the initial script to you for review, soliciting feedback on content, tone, and any necessary adjustments.

7. Revisions and Finalization

Objective: Refine the script based on your feedback.

Activities: Make revisions to the script, ensuring all your suggestions are incorporated and the copy meets high-quality standards.

8. Visual Elements Planning

Objective: Determine the visual components that will accompany the script.

Activities: Outline any on-screen text, graphics, or animations that will enhance the video's message and engagement.

9. Final Delivery

Objective: Provide the completed script and any additional copy to you.

Activities: Deliver the final script in a clean, organized format, ready for production.

10. Post-Launch Support

Objective: Ensure ongoing effectiveness of the video content.

Activities: Offer support for any adjustments needed after the video is launched, including performance tracking and additional revisions based on viewer feedback and analytics.