What's included

• Main logo + alternate files

  Your main logo will be the foundation of your brand and likely the asset you use the most. All of these assets together make up your brand identity and enable you to keep your brand consist online without cutting any corners. You will receive your main logo in all brand colours and multiple formats including: - PNG - JPEG - EPS - PDF

• Secondary logo + alternate files

  Your secondary logo is to be used in instances where your main logo is not suitable. All of these assets together make up your brand identity and enable you to keep your brand consist online without cutting any corners. You will receive your secondary logo in all brand colours and multiple formats including: - PNG - JPEG - EPS - PDF

• Sub-mark logo

  Your sub mark logo will usually be an icon or minimised version of your logo that you can you in instances where you main logo and secondary logo are not suitable (for instance, when they are too small to read). All of these assets together make up your brand identity and enable you to keep your brand consist online without cutting any corners. You will receive your secondary logo in all brand colours and multiple formats including: - PNG - JPEG - EPS - PDF

• Colour palette and brand fonts

  No aspect of your brand identity is more or less important than the other. The various assets we create make up the brand identity as a whole. Your brand colour palette and fonts are no exception and during this process of discovering and designing your brand identity, we will also explore the fonts and the colours that accurately represent the brand, your product or service and your story.

• Tone of voice

  Your tone of voice is just as important as your main logo when it comes to your brand identity. Your brand speaks to the consumer in many ways from social media platforms, marketing and customer service to name a few and in many forms from digital imagery, written text and face to face. Defining the brands tone of voice will ensure the business not only attracts the right audience but will also provide you with the right tools to keep your brand consistent across all platforms. You wouldn't speak to your Nan the same way you speak to your bestie after all....

• 'Files types and how to use them' document

  This document outlines the file types that I have provided you with and how best to use them.

• Full brand guidelines document

  This document is your brand bible. This will break down all of your brand assets and the various aspects of your brand identity and will provide you with details on how to use your assets correctly. You can use this yourself, share it within your business or share with external designers if you see fit to ensure your brand is always 100% accurate and consistent.