What's included

• Product Discovery Workshop

  A collaborative session with stakeholders to align on business goals, define the problem space, and clarify scope. Includes mapping assumptions and identifying success metrics.

• Competitive Benchmarking

  Research and comparison of competitor products to identify best practices, differentiation opportunities, and market gaps.

• Problem Framing & Hypothesis Mapping

  Structured approach to explore the "why" behind the product idea. Helps define hypotheses to validate during the design process.

• User Research (Qualitative + Quantitative)

  Interviews, surveys, data analysis, and field observations used to understand users’ real-life context, behaviors, and needs.

• Persona & Jobs-To-Be-Done (JTBD)

  Human-centered frameworks that illustrate user motivations, outcomes, and constraints, guiding feature prioritization and product value.

• Value Proposition Canvas

  A tool to match your product’s features with user needs, pain points, and gains. Helps align product-market fit.

• User Flows & Use Cases

  Detailed diagrams of how users interact with the product to complete key tasks (e.g., onboarding, making payments, setting goals).

• Low to Mid-Fidelity Wireframes

  Visual representations of product layout, structure, and content hierarchy before adding visual design.

• Prototypes (for Testing or Demo)

  Interactive mockups that simulate user interaction—used to test hypotheses or pitch product ideas to stakeholders/investors.

• Feature Prioritization Framework (MoSCoW, RICE, etc.)

  Frameworks to prioritize features based on value, complexity, and impact. Aligns teams around MVP scope.

• Roadmap Recommendation

  High-level timeline aligning product phases (discovery, MVP, iteration) with business and user needs.

• Design Handoff Documentation

  Everything developers need: specs, assets, interactions, edge cases, responsive rules, and behavior notes.

• Design QA & Iteration

  Support during development to ensure accurate implementation and post-launch tweaks based on user feedback.