UX StrategyEmilie Roussety
I offer strategic UX services that go beyond design—helping fintech, banking, and tech companies uncover user needs, align with business goals, and create seamless, scalable digital experiences. What makes me unique is my ability to simplify complex systems, bridge communication gaps across teams, and turn insights into practical, high-impact solutions that drive adoption and growth.
What's included
Stakeholder Workshop
A collaborative session with key stakeholders to align on business goals, user needs, product vision, and success metrics. Helps uncover hidden assumptions and align teams.
Product & UX Vision
A strategic north star that defines what the product aims to achieve for users and the business. Acts as a foundation for future design and development efforts.
Business & UX Objectives
Clear articulation of what success looks like from a business and user perspective (e.g., increase adoption, reduce drop-off, improve task success).
UX Strategy Brief
A strategic document that outlines the context, goals, challenges, user insights, and recommended UX approach. Useful for aligning cross-functional teams.
User Segmentation & Personas
Deep dive into user groups based on behavior, goals, and context. Helps tailor experiences to real user needs rather than assumptions.
Problem Statements & Jobs-to-be-Done (JTBD)
Defines core user problems and the functional/emotional jobs users are trying to accomplish. Anchors design decisions to real-world goals.
Experience Principles
Guiding UX principles (e.g., clarity, empowerment, trust) that ensure consistent decision-making throughout the design and development process.
Customer Journey Map
A high-level visual of how users interact with your brand/product over time. Highlights opportunities, pain points, and key moments that matter.
Service Blueprint
A detailed map of the frontstage (user-facing) and backstage (internal systems, processes) interactions—great for end-to-end service design in complex systems like fintech or banking.
Prioritized UX Roadmap
A timeline of strategic UX initiatives tied to product goals and customer impact. Helps manage expectations and plan iterative improvements.
Feature Prioritization Framework
A tool like MoSCoW or RICE used to rank features based on value, effort, and alignment with strategic goals. Supports product decisions and backlog grooming.
Success Metrics & KPIs
Definition of measurable indicators (e.g., completion rate, NPS, CSAT, retention) to track the impact of UX work and inform future iterations.
Emilie's other services
Starting at$70 /hr
Tags
Lookback
UserTesting
Product Designer
Product Manager
UX Designer
Service provided by
Emilie Roussety Ebène, Mauritius
UX StrategyEmilie Roussety
I offer strategic UX services that go beyond design—helping fintech, banking, and tech companies uncover user needs, align with business goals, and create seamless, scalable digital experiences. What makes me unique is my ability to simplify complex systems, bridge communication gaps across teams, and turn insights into practical, high-impact solutions that drive adoption and growth.
What's included
Stakeholder Workshop
A collaborative session with key stakeholders to align on business goals, user needs, product vision, and success metrics. Helps uncover hidden assumptions and align teams.
Product & UX Vision
A strategic north star that defines what the product aims to achieve for users and the business. Acts as a foundation for future design and development efforts.
Business & UX Objectives
Clear articulation of what success looks like from a business and user perspective (e.g., increase adoption, reduce drop-off, improve task success).
UX Strategy Brief
A strategic document that outlines the context, goals, challenges, user insights, and recommended UX approach. Useful for aligning cross-functional teams.
User Segmentation & Personas
Deep dive into user groups based on behavior, goals, and context. Helps tailor experiences to real user needs rather than assumptions.
Problem Statements & Jobs-to-be-Done (JTBD)
Defines core user problems and the functional/emotional jobs users are trying to accomplish. Anchors design decisions to real-world goals.
Experience Principles
Guiding UX principles (e.g., clarity, empowerment, trust) that ensure consistent decision-making throughout the design and development process.
Customer Journey Map
A high-level visual of how users interact with your brand/product over time. Highlights opportunities, pain points, and key moments that matter.
Service Blueprint
A detailed map of the frontstage (user-facing) and backstage (internal systems, processes) interactions—great for end-to-end service design in complex systems like fintech or banking.
Prioritized UX Roadmap
A timeline of strategic UX initiatives tied to product goals and customer impact. Helps manage expectations and plan iterative improvements.
Feature Prioritization Framework
A tool like MoSCoW or RICE used to rank features based on value, effort, and alignment with strategic goals. Supports product decisions and backlog grooming.
Success Metrics & KPIs
Definition of measurable indicators (e.g., completion rate, NPS, CSAT, retention) to track the impact of UX work and inform future iterations.
Emilie's other services
$70 /hr