What's included

• Stakeholder Workshop

  A collaborative session with key stakeholders to align on business goals, user needs, product vision, and success metrics. Helps uncover hidden assumptions and align teams.

• Product & UX Vision

  A strategic north star that defines what the product aims to achieve for users and the business. Acts as a foundation for future design and development efforts.

• Business & UX Objectives

  Clear articulation of what success looks like from a business and user perspective (e.g., increase adoption, reduce drop-off, improve task success).

• UX Strategy Brief

  A strategic document that outlines the context, goals, challenges, user insights, and recommended UX approach. Useful for aligning cross-functional teams.

• User Segmentation & Personas

  Deep dive into user groups based on behavior, goals, and context. Helps tailor experiences to real user needs rather than assumptions.

• Problem Statements & Jobs-to-be-Done (JTBD)

  Defines core user problems and the functional/emotional jobs users are trying to accomplish. Anchors design decisions to real-world goals.

• Experience Principles

  Guiding UX principles (e.g., clarity, empowerment, trust) that ensure consistent decision-making throughout the design and development process.

• Customer Journey Map

  A high-level visual of how users interact with your brand/product over time. Highlights opportunities, pain points, and key moments that matter.

• Service Blueprint

  A detailed map of the frontstage (user-facing) and backstage (internal systems, processes) interactions—great for end-to-end service design in complex systems like fintech or banking.

• Prioritized UX Roadmap

  A timeline of strategic UX initiatives tied to product goals and customer impact. Helps manage expectations and plan iterative improvements.

• Feature Prioritization Framework

  A tool like MoSCoW or RICE used to rank features based on value, effort, and alignment with strategic goals. Supports product decisions and backlog grooming.

• Success Metrics & KPIs

  Definition of measurable indicators (e.g., completion rate, NPS, CSAT, retention) to track the impact of UX work and inform future iterations.