What's included

• Ad Account Review

  Auditing an ad account involves reviewing the current account structure, campaign structure, objectives, and targeting criteria to ensure alignment with marketing goals. Evaluate ad creatives for relevance and compliance with guidelines, while analyzing performance metrics like CTR or CPA to identify top-performing areas and areas needing improvement. Assess budget allocation and bid strategies for efficiency, review account settings for security and compliance, and conduct competitive analysis to benchmark performance.

• Optimizations & Recommendations

  Identifying trends, patterns, and areas for optimization based on campaign performance metrics. From these insights, specific recommendations are outlined to improve ad performance and achieve campaign objectives.