What's included

• Audience Targeting Refinement

  Analyzing and adjusting audience demographics, interests, behaviors, and custom audiences to ensure ads reach the most relevant users.

• Ad Creative Testing

  Experimenting with different ad formats, visuals, copywriting styles, and CTAs to identify which combinations resonate best with the target audience.

• Budget Allocation and Bidding Strategy

  Optimizing how budget is allocated across campaigns, ad sets, and individual ads to maximize return on ad spend. Adjusting bidding strategies (e.g., automatic vs. manual bidding) based on campaign goals and performance metrics.

• Ad Placement Optimization

  Evaluating the performance of ads across different placements (e.g., feed, stories, audience network) and devices (mobile vs. desktop), and adjusting bids and creative elements accordingly.

• Conversion Tracking and Optimization

  Setting up and monitoring conversion tracking to measure the effectiveness of campaigns in driving desired actions (e.g., purchases, sign-ups). Using this data to optimize campaigns for higher conversion rates.