Social Media Advertising OptimizationTaylor Holden
Social media advertising optimization involves refining and improving the performance of paid campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Specialized in optimizing social media ad performance, I have the combined passion and precision to deliver great results.
What's included
Audience Targeting Refinement
Analyzing and adjusting audience demographics, interests, behaviors, and custom audiences to ensure ads reach the most relevant users.
Ad Creative Testing
Experimenting with different ad formats, visuals, copywriting styles, and CTAs to identify which combinations resonate best with the target audience.
Budget Allocation and Bidding Strategy
Optimizing how budget is allocated across campaigns, ad sets, and individual ads to maximize return on ad spend. Adjusting bidding strategies (e.g., automatic vs. manual bidding) based on campaign goals and performance metrics.
Ad Placement Optimization
Evaluating the performance of ads across different placements (e.g., feed, stories, audience network) and devices (mobile vs. desktop), and adjusting bids and creative elements accordingly.
Conversion Tracking and Optimization
Setting up and monitoring conversion tracking to measure the effectiveness of campaigns in driving desired actions (e.g., purchases, sign-ups). Using this data to optimize campaigns for higher conversion rates.
Contact for pricing
Tags
Facebook Ads
Instagram Ads
LinkedIn
TikTok Ads
X Ads
Digital Marketer
Social Media Manager
Social Media Marketer
Service provided by
Taylor Holden Cape Town, South Africa
Social Media Advertising OptimizationTaylor Holden
Contact for pricing
Tags
Facebook Ads
Instagram Ads
LinkedIn
TikTok Ads
X Ads
Digital Marketer
Social Media Manager
Social Media Marketer
Social media advertising optimization involves refining and improving the performance of paid campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Specialized in optimizing social media ad performance, I have the combined passion and precision to deliver great results.
What's included
Audience Targeting Refinement
Analyzing and adjusting audience demographics, interests, behaviors, and custom audiences to ensure ads reach the most relevant users.
Ad Creative Testing
Experimenting with different ad formats, visuals, copywriting styles, and CTAs to identify which combinations resonate best with the target audience.
Budget Allocation and Bidding Strategy
Optimizing how budget is allocated across campaigns, ad sets, and individual ads to maximize return on ad spend. Adjusting bidding strategies (e.g., automatic vs. manual bidding) based on campaign goals and performance metrics.
Ad Placement Optimization
Evaluating the performance of ads across different placements (e.g., feed, stories, audience network) and devices (mobile vs. desktop), and adjusting bids and creative elements accordingly.
Conversion Tracking and Optimization
Setting up and monitoring conversion tracking to measure the effectiveness of campaigns in driving desired actions (e.g., purchases, sign-ups). Using this data to optimize campaigns for higher conversion rates.
Contact for pricing