What's included

• Assessments & Strategic Recommendations

  I'll start by reviewing the current ad account structure, including campaign organization, targeting strategies, and ad creatives. Then analyze key performance metrics such as CTR, CPC, CPA, and ROAS to identify strengths and areas for improvement. Compliance with platform policies and legal requirements is also checked to avoid risks. Based on these insights, I'll provide actionable recommendations for optimization, budget allocation, bid strategies, and creative testing. The goal is to develop a customized plan that enhances ad effectiveness, maximizes ROI, and aligns with the client's overall marketing objectives.