Webflow Growth Retainer — Ongoing Design & DevelopmentJake – Neauflow
Starting at: $1,500/month
Duration: Ongoing, three-month initial term
Launch day is the least informative day your website will ever have.
Everything before it is a set of well-reasoned guesses. Everything after it is evidence. Most companies stop paying attention exactly when the useful information starts arriving — the site goes live, the project closes, and eighteen months later it's the thing everyone apologises for again.
This is the engagement that stops that. Me, on your site every month: new pages, campaign work, conversion improvements, and changes made because the data asked for them.
Why three months
Because you can't read a conversion change in three weeks.
Three weeks on a page getting 400 visits a month is 300 visits and a rounding error. The change might have worked, might have hurt, and the numbers can't tell you which. Give it two or three months and the same test produces an answer you can act on.
So month one is the setup: I learn your site, your analytics and your buyers, and clear the backlog you've been sitting on. Months two and three are when decisions start being based on evidence instead of instinct. Committing to less than that means paying for the setup and leaving before the answers arrive.
After the initial term it's month to month, 30 days' notice, scale up or down as your year demands.
Who it's for
Companies who launched a site and want it to keep getting better rather than quietly age
Marketing teams shipping campaigns who need pages built faster than an agency can quote them
Businesses with more design work than one-off projects absorb, and less than a hire justifies
Teams with a list of "we should really fix that" items that never reach the top of anyone's list
Who it isn't for
Anyone who needs one specific thing built. Take a fixed-scope engagement — you'll pay less and get it faster.
Teams needing more than about 40 hours a month. That's a bigger arrangement and I'd scope it separately.
What you get
New pages and campaign landing pages — designed and built, not dropped into a template
Conversion work — testing and improving the pages already carrying your enquiries
CMS work — new collections, templates, structural changes as your content grows
Design system upkeep — every new page comes off the system, so the site doesn't turn into forty one-off pages
Performance, SEO and technical maintenance — speed, Core Web Vitals, broken links, redirects, integrations
Monthly reporting that says something — what changed, what it did to the numbers, what I'd do next
A shared queue and a direct line — async by default, one prioritisation call a month, and I answer in between
How it runs
Month 1 — I audit the site and analytics, build a prioritised backlog with you, and start clearing it.
Every month after — you add to the queue, we prioritise together at the start of the month, I ship continuously. End of the month you get a written review: what shipped, what moved, what's next.
Pricing
Three tiers. Pick the one that matches your backlog.
$1,500/month — Maintain. Around 15 hours. Upkeep, small improvements, performance and reporting. For companies whose site is mostly right and needs to stay that way.
$2,500/month — Improve. Around 25 hours. Everything above, plus regular new pages and ongoing conversion work. Where most retainers sit.
$4,000/month — Grow. Around 40 hours. Continuous design and build — campaign pages, new sections, sustained conversion work, ongoing brand application.
Three-month initial term, then month to month with 30 days' notice. Additional hours beyond your tier are billed at $100/hour. Unused hours don't roll over, this buys a steady cadence, not a bank of credit.
The step-up rule
If I built your site, the first month is $500 off. And if you're not sure the volume justifies a retainer yet, book the discovery call and I'll say so, often the honest answer is one fixed-scope engagement instead.
Proof
JAX PM — the first site went well enough that work starts soon on a second one, for an adjacent part of the business. Retention is what happens when a website keeps earning its keep.
Trü Architectural — $5M+ in enquiries and seven figures closed in six months. Numbers like that come from a site that gets watched and improved, not one that gets launched and forgotten.
Start here
Book the free discovery call. Bring your list of everything you've been meaning to fix, that list is usually the honest answer to which tier you need.
FAQs
Starting at$1,500 /mo
Tags
Figma
Webflow
Web Designer
Webflow Developer
Service provided by
Jake – Neauflow proUnited Kingdom
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- Followers
Webflow Growth Retainer — Ongoing Design & DevelopmentJake – Neauflow
Starting at$1,500 /mo
Tags
Figma
Webflow
Web Designer
Webflow Developer
Starting at: $1,500/month
Duration: Ongoing, three-month initial term
Launch day is the least informative day your website will ever have.
Everything before it is a set of well-reasoned guesses. Everything after it is evidence. Most companies stop paying attention exactly when the useful information starts arriving — the site goes live, the project closes, and eighteen months later it's the thing everyone apologises for again.
This is the engagement that stops that. Me, on your site every month: new pages, campaign work, conversion improvements, and changes made because the data asked for them.
Why three months
Because you can't read a conversion change in three weeks.
Three weeks on a page getting 400 visits a month is 300 visits and a rounding error. The change might have worked, might have hurt, and the numbers can't tell you which. Give it two or three months and the same test produces an answer you can act on.
So month one is the setup: I learn your site, your analytics and your buyers, and clear the backlog you've been sitting on. Months two and three are when decisions start being based on evidence instead of instinct. Committing to less than that means paying for the setup and leaving before the answers arrive.
After the initial term it's month to month, 30 days' notice, scale up or down as your year demands.
Who it's for
Companies who launched a site and want it to keep getting better rather than quietly age
Marketing teams shipping campaigns who need pages built faster than an agency can quote them
Businesses with more design work than one-off projects absorb, and less than a hire justifies
Teams with a list of "we should really fix that" items that never reach the top of anyone's list
Who it isn't for
Anyone who needs one specific thing built. Take a fixed-scope engagement — you'll pay less and get it faster.
Teams needing more than about 40 hours a month. That's a bigger arrangement and I'd scope it separately.
What you get
New pages and campaign landing pages — designed and built, not dropped into a template
Conversion work — testing and improving the pages already carrying your enquiries
CMS work — new collections, templates, structural changes as your content grows
Design system upkeep — every new page comes off the system, so the site doesn't turn into forty one-off pages
Performance, SEO and technical maintenance — speed, Core Web Vitals, broken links, redirects, integrations
Monthly reporting that says something — what changed, what it did to the numbers, what I'd do next
A shared queue and a direct line — async by default, one prioritisation call a month, and I answer in between
How it runs
Month 1 — I audit the site and analytics, build a prioritised backlog with you, and start clearing it.
Every month after — you add to the queue, we prioritise together at the start of the month, I ship continuously. End of the month you get a written review: what shipped, what moved, what's next.
Pricing
Three tiers. Pick the one that matches your backlog.
$1,500/month — Maintain. Around 15 hours. Upkeep, small improvements, performance and reporting. For companies whose site is mostly right and needs to stay that way.
$2,500/month — Improve. Around 25 hours. Everything above, plus regular new pages and ongoing conversion work. Where most retainers sit.
$4,000/month — Grow. Around 40 hours. Continuous design and build — campaign pages, new sections, sustained conversion work, ongoing brand application.
Three-month initial term, then month to month with 30 days' notice. Additional hours beyond your tier are billed at $100/hour. Unused hours don't roll over, this buys a steady cadence, not a bank of credit.
The step-up rule
If I built your site, the first month is $500 off. And if you're not sure the volume justifies a retainer yet, book the discovery call and I'll say so, often the honest answer is one fixed-scope engagement instead.
Proof
JAX PM — the first site went well enough that work starts soon on a second one, for an adjacent part of the business. Retention is what happens when a website keeps earning its keep.
Trü Architectural — $5M+ in enquiries and seven figures closed in six months. Numbers like that come from a site that gets watched and improved, not one that gets launched and forgotten.
Start here
Book the free discovery call. Bring your list of everything you've been meaning to fix, that list is usually the honest answer to which tier you need.
FAQs
$1,500 /mo