Starting at: $6,500 Duration: 4–8 weeks

Sites don't fail loudly. They go quiet.

Sales starts sending a deck instead of a link. Somebody apologises for the site before they show it. Traffic looks fine and the enquiry count doesn't move. Nobody can point at the broken thing, because nothing is broken, the site just stopped representing the company that owns it.

That isn't a problem you paint over. It's a structure problem: what the site says, in what order, and what it asks the visitor to do.

This engagement rebuilds all of it. Positioning and structure first, then design in Figma, then a Webflow build with a CMS your team runs without me.

Most redesigns open with a homepage mockup. Wrong end of the job. The homepage is downstream of a decision nobody has made yet: what does this site have to prove, and to whom, before that person gets in touch?

So I start with the argument. Who has to be convinced. What they're sceptical about. Which page kills which objection. What happens the second they're ready to act. Then I design it, and by the time you're looking at a layout, that layout has a job.

That's the gap between a site that looks better and a site that performs better. I've shipped both. Only one of them still gets talked about a year after launch.

Established B2B companies whose site undersells the calibre of the work

Teams sitting on real proof (retention, revenue, years of practice) buried three clicks down

Companies moving off WordPress, Squarespace or a template that fights them on every edit

Anyone who has to raise a ticket with a developer to change a headline

Teams who need one page. That's the Landing Page engagement, from $2,500.

Anyone with a finished, dev-ready design who only wants it built. Send me the file and I'll price the build on its own.

Companies still deciding what they sell and to whom. Start with the Strategy Sprint at $1,500, it credits straight back in.

Strategy — audit of the current site and analytics, positioning, messaging hierarchy, sitemap, per-page content plan, and the conversion routes that connect them (Tiers 2–3)

Brand refresh — type, colour, components and visual system rebuilt to carry the new site. Your logo stays (Tier 3)

Design in Figma — every page designed on a reusable system, reviewed with you before a single element gets built

Webflow build — responsive across every breakpoint, fast, accessible, with interactions that support the argument rather than dress it

A CMS built around what you actually publish — case studies, insights, team, careers, resources. Structured so adding the fiftieth entry is as easy as the first

Migration from your current platform — pages, posts and assets moved across, with clean redirects so you keep the rankings you've earned

SEO fundamentals and analytics wired in from day one, so you have a baseline to measure against

A screen recording of the edits your team will actually make — publish a post, add a case study, swap a hero, no developer in the loop

Tier 2, the tier most companies pick, over six weeks:

Week 1 — Strategy. Audit, positioning, sitemap, per-page content plan.

Week 2 — Structure. Wireframe direction, agreed before any visual work starts.

Weeks 3–4 — Design. Full hi-fi in Figma plus the system behind it.

Week 5 — Build. Webflow, responsive, CMS, integrations.

Week 6 — Launch. Performance, SEO, QA, redirects, training, live.

Tier 1 runs four to five weeks. Tier 3 runs six to eight.

$6,500 — Design & Build. You bring the strategy and an identity that holds up. I design and build. Pick this when the sitemap and messaging are already decided and you need them executed properly.

$8,000 — + Strategy. Your identity is fine, but nobody has decided what the site should say or how it should be structured. Strategy first, then design and build. The most common pick.

$10,000 — + Brand Refresh & Strategy. The identity can't carry the new site yet. I refresh it, then run strategy, design and build as one engagement.

Bought the Website Strategy Sprint already? The full $1,500 comes off Tier 2 or Tier 3. You never pay for strategy twice.

Trü Architectural — $5M+ in enquiries, and seven figures closed between January and June 2026. Twenty-eight years of product knowledge rebuilt as one sales tool: 6 categories, 12 products, 16 modular sections, 500+ assets.

JAX PM — $1B+ delivered and 100% client retention since 2019. None of that was visible on the old site. The rebuild leads with it, and a second site is starting.

PLAE — 1,416 quote requests. 235+ a month at 23% form conversion, and 94% of them from contacts who had never touched the business before.

Book the free discovery call. Twenty minutes, no deck. I'll tell you which tier fits and, if a smaller engagement would get you there, I'll say that instead.