I strategically design B2B apps that simplify the user experience, empowering your users to work more efficiently while driving your business objectives. By combining deep user understanding with creative problem-solving and a keen business sense, I craft intuitive, human-centered solutions that set your product apart - from research and UX design through UI and developer handoff. With a track record of delivering results for leading B2B enterprises and a knack for distilling complexity into engaging experiences, I bring a unique perspective to every project.

I start by deeply understanding the problem and gathering insights through user research, stakeholder interviews, and competitive analysis.

The goal is to diverge and collect as much relevant information as possible to map out the problem space.

Next, I synthesize and make sense of all the research, converging down to define the core problems and opportunities.

Key deliverables include personas, journey maps, problem statements, and a clear project brief to align the team.

With a well-defined problem, I diverge again to generate potential solutions through ideation, sketching, and low-fidelity prototypes.

I collaborate closely with cross-functional partners and users to get feedback and iterate.

Finally, I converge on the most promising solution, refining it through high-fidelity mockups, prototypes, and user testing.

The solution goes through multiple build-test-iterate cycles until it meets all user needs and business goals.

I work with developers to implement the final designs, provide specs/assets, and continue iterating post-launch based on analytics and user feedback.