Brand Identity Design

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About this service

Summary

I crafted unique and impactful brand identities for businesses, focusing on logos, color schemes, and typography.

What's included

  • Logo Suite

    A comprehensive set of logos including the primary version, secondary variants, and monochrome versions. Adapted for various applications and sizes, from online use to large-format printing.

  • Brand Style Guide

    A detailed document defining the correct usage of all visual identity elements, including typography, color palette, logo spacing, and application guidelines across various media.

  • Color Palette

    A carefully curated selection of primary and secondary colors, with precise color codes (CMYK, RGB) to ensure consistency across all mediums.

  • Typography Set

    A thoughtful selection and pairing of typefaces that align with the brand's identity. Includes recommendations for primary and secondary fonts, with usage guidelines for headings, subheadings, and body text.

  • Mockup Showcase

    A series of mockups demonstrating the application of the brand identity on various products and media, helping the client visualize the real-world impact of the new identity.

Recommendations

(5.0)

Silya amrar

Client • Jul 24, 2025

J’ai eu le plaisir de travailler avec Alexandre à Équipage Solidaire. Créatif, rigoureux et très investi, il a structuré notre identité visuelle et formé les équipes avec pédagogie. Toujours disponible, même en urgence, il est devenu un pilier du projet. Travailler avec lui a été un vrai atout, tant humainement que professionnellement. Je recommande vivement sa collaboration.


Skills and tools

Brand Designer

Graphic Designer

Motion Designer

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma