Logo design

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Tom Sommerseth

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About this service

Summary

A logo is more than just a visual mark—it's the foundation of your brand's identity. My approach to logo design combines strategic thinking with creative execution, ensuring your logo not only looks professional but also effectively communicates your brand's values and resonates with your target audience.

Through a structured design process, we explore various concepts that capture your brand's essence. Each design iteration is thoughtfully crafted to work across all applications, from small mobile icons to large format displays. My process emphasizes versatility and longevity, ensuring your logo remains effective and relevant as your brand evolves.

Working collaboratively, we refine the chosen concept until it perfectly aligns with your vision. The design process incorporates industry best practices for color theory, typography, and scalability, resulting in a logo that maintains its impact and legibility across all platforms and materials.

What's included

Comprehensive Logo Package
You'll receive all your logo assets through a organized, easy-to-navigate Notion workspace or web link, providing instant access to your complete brand package. This includes your final logo in multiple file formats (AI, EPS, SVG, PDF, PNG, JPG) optimized for both print and digital use. Each format is carefully prepared in different color variations—full color, monochrome, and reverse versions—ensuring your logo is ready for any application. The package includes both RGB versions for digital use and CMYK versions for professional printing. The digital workspace ensures you and your team can easily access, download, and share these assets whenever needed.
Brand Style Guide
A detailed document outlining your logo's specifications, including color codes (Pantone, CMYK, RGB, HEX), safe space requirements, and minimum size guidelines. This guide also includes proper and improper usage examples, ensuring your logo is consistently represented across all marketing materials. Typography recommendations and complementary color palettes are included to support your broader brand identity.
Usage Rights and Documentation
Full ownership rights transfer to you upon project completion, along with comprehensive documentation explaining how to use each file format. This includes guidance on which version to use for specific applications, from social media profiles to business cards. You'll also receive future-use recommendations and basic brand implementation guidelines to help maintain consistency as your brand grows.

Example projects