Brand Identity Design Package

Pro

Sydelle Creative

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About this service

Summary

I will create a customized brand strategy that is not only visually compelling but also strategically designed to help you achieve your business objectives and connect with your target audience. Your brand will be built on a foundation of insight and intention, ensuring that every visual element and messaging choice aligns with your core values and resonates with the people you want to reach. From logos and color schemes to typography and tone, I will craft a cohesive visual experience that tells your story authentically, strengthens your brand presence, and drives meaningful engagement. With this holistic approach, your brand will stand out, inspire trust, and fuel long-term business growth.

Process

DISCOVERY To kick things off, I will provide some reflective questions to understand you, your brand and target market more in depth. 
STRATEGY I dive right into research and pull everything together for you. I will create a mood board to showcase the creative direction that corresponds to your business goals and target audience.
DESIGN This is the best part of the process! I present your new brand concept complete with design rationale. 
REFINE We nail down the little details according to your feedback, to ensure you love your new brand.
FINALIZE & LAUNCH Your new brand is ready to share with the world! You’ll be provided with all final files along with your brand guide -a resource tools to help put everything into action.

What's included

  • Brand Identity Design Package

    A customized visual brand identity package to help you reach your target audience and business goals. Your brand will have a cohesive visual experience that resonates and aligns with your values.

  • Creative Direction

    A moodboard to showcase the creative direction I think would work well, that corresponds to your business goals and target audience.

  • Logo suite

    A distinctive a primary logo, secondary logo, submark and favicon.

  • Color Palette

    A custom color palette that expresses your brand identity and communicates your messaging, promotes brand awareness and maintains consistency.

  • Typography Styling

    Carefully select typography that best represent the overall brand.

  • Brand Guidelines

    A PDF booklet that gives you defined rules and standards that communicate how your brand should be represented to the world to ensure brand consistency.

Skills and tools

Brand Designer

Graphic Designer

Adobe Acrobat

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Industries

Graphic Design

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