Brand Identity Design Package by Sydelle Creative

Brand Identity Design Package

Sydelle Creative

Contact for pricing

About this service

Summary

A brand crafted with purpose, clarity, and strategy. I work to understand who you are, who you serve, and how you want to be perceived, then build a visual identity that connects those pieces with intention. The result is a cohesive brand experience that reflects your values, resonates deeply with your audience, and supports your long-term business goals.

Process

DISCOVERY To kick things off, I will provide some reflective questions to understand you, your brand and target market more in depth.

STRATEGY I dive right into research and pull everything together for you. I will create a mood board to showcase the creative direction that corresponds to your business goals and target audience.

DESIGN This is the best part of the process! I present your new brand concept complete with design rationale.

REFINE We nail down the little details according to your feedback, to ensure you love your new brand.

FINALIZE & LAUNCH Your new brand is ready to share with the world! You’ll be provided with all final files along with your brand guide -a resource tools to help put everything into action.

What's included

Creative Direction
A curated moodboard that establishes the visual direction for your brand. I use Lovart to generate custom imagery, textures, and style explorations, which I refine and combine with traditional design references to create a cohesive direction aligned with your goals and audience.
Logo suite
A distinctive a primary logo, secondary logo, submark and favicon.
Color Palette
A custom color palette that expresses your brand identity and communicates your messaging, promotes brand awareness and maintains consistency.
Typography Styling
Carefully select typography that best represent the overall brand.
Brand Guidelines
A PDF booklet that gives you defined rules and standards that communicate how your brand should be represented to the world to ensure brand consistency.

Recommendations

(5.0)

Loren Lewin • Companion Candles

Client • Aug 8, 2025

Recommended

Loved working with Sydelle and I’ll be honest — I was NOT an easy client to work with on this. Direction kept changing on my end and she was nothing but kind and amazing.

Skills and tools

Brand Design

Graphic Designer