SEO Content Strategy

Sonja Marinkovic

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About this service

Summary

With my SEO Content Audit & Strategy services, you'll receive comprehensive insights into your content performance and actionable plans for future optimizations. Additionally, I'll develop a complete website content strategy based on keyword research, topical mapping, and keyword clustering.

Process

Here's my process:

Initial Phase: I gather insights about your industry, business model, content KPIs and target audience.

Dive-Deep Research: I conduct thorough analysis of your existing content and its performance, grouping them into different categories based on their organic traffic potential and potential for conversions.

Content Strategy: Crafting a unique content strategy based on user insights and keyword research, and creating detailed content plans.

Delivering Understandable Data: Presenting findings in an accessible format for non-SEO experts.

Consultation: Discussing the content strategy comprehensively, where I present my findings.

Ongoing Support (if needed): Providing additional assistance as required.

FAQs

How long would it take for you to create a full SEO content strategy?
A full content strategy typically takes 2-3 weeks to complete, though the timeframe may vary based on the size of the website.
Do you provide assistance with implementation?
Yes, I provide assistance with tasks like content updates, optimization of existing content, and creation of optimized content briefs for new pieces. This support is billed hourly.

What's included

Analysis of Existing Content
Performing an initial content research, including: - In-depth content performance analysis - UX analysis - Content mapping according its potential to bring traffic and conversions - Defining action points and priorities.
SEO Content Strategy
Crafting a unique content strategy based on: - Audience analysis - Keyword and topical research - Proposing new blog posts and pages based on keyword clustering - Creating operative content plans and editorial calendars.
Tips for E-E-A-T improvements
Checking if your content is aligned with Google’s Helpful Content System and assessing the level of Experience, Expertise, Authoritativeness, and Trustworthiness on your website.
Ongoing Content & Strategy Support
Optional ongoing support with content strategy implementation.

Example projects