Need more than just a logo?

I help startups, SaaS teams, and modern brands build visual identities that feel distinctive, intentional, and usable across real touchpoints, not just on a presentation slide.

I combine brand thinking, visual direction, and digital product awareness to build identities that are both distinctive and usable. That means I do not only think about how the brand looks, but how it behaves across websites, products, marketing surfaces, onboarding, social content, presentations, and other places people actually experience it.

The strategy side helps clarify what the brand should communicate, what kind of perception it should create, and what needs to feel consistent across every touchpoint.

The identity side turns that into a visual system: logo, typography, color, direction, and rules that give the brand more clarity and recognition.

This is especially useful for startups and digital businesses because many identities look polished at first but were never built to stretch across modern product and digital contexts. My goal is to create something that feels strong now and still makes sense as the company grows.

What's included?

Brand positioning

Discovery and workshopping

Strategic alignment and direction

Research

Logo design and refinement

Color palette and typography direction

Core identity elements and usage rules

Visual system foundations

Brand direction that works for both physical and digital spaces

Brand guidelines

Brand attributes, tone of voice development

Naming (if needed)

Recommendations for future expansion, if needed

Send me your current brand needs, what feels off (if you're an existing brand), and where the identity needs to show up most, and I’ll tell you whether you need a full brand foundation or a more focused identity refresh. Let's chat!