What's included

• Logo design files

  I will give you all the files you will need to get started with your logo. This includes: PNG, SVG, PDF, JPEG with background. If you want more files, you can always request, and I will make sure you have everything you need. You always receive a primary logo and a brand mark, a secondary logo is optional if your brand could use one.

• Style guide and brand paper

  A style guide is a document that outlines the visual and verbal elements that define a brand. It includes: - Logo Usage: How the logo should be displayed, its size, and clear space. - Color Palette: The brand’s primary and secondary colors with specific color codes. - Typography: The fonts to be used in different contexts, like headings or body text. - Imagery Style: Guidelines for photos, illustrations, and other visual elements. - Tone of Voice: The way the brand communicates in writing, including word choices and style. - Design Elements: Specific graphic elements like icons, patterns, and shapes that support the brand identity. It ensures consistency across all brand touchpoints, from marketing materials to social media posts. A brand paper is a small version of a style guide where you can quickly find all the information you might need.