Complete branding for startups and businesses: brand strategy, naming, messaging, visual identity, motion and brand guidelines in one package.

I'm Muhammad Abdullah, a brand identity designer with 6+ years of experience building brands for startups, SaaS, fintech, AI and technology companies. This is my most complete branding package: one system built to carry your company through a launch, a fundraise, a rebrand or a move into enterprise.

Every project begins with research. I study your market, competitors and audience, find the gap only you can own, and define the positioning and brand platform everything else is built on. Then I give that idea a voice, a name or tagline, and a visual identity that works across your website, product, pitch deck, social media and launch. You work directly with me from the first workshop to the final handover.

WHAT YOU GET

Brand strategy & positioning: positioning, brand platform and the one idea at the center of your brand

Audience & market research: competitor analysis, market landscape and audience insight, before any design work

Brand story & messaging: what your company says, and how it says it

Naming or verbal identity: a company or product name, taglines and a defined tone of voice

Complete visual identity: logo suite, typography, color palette, imagery direction and graphic language

Launch toolkit: launch assets agreed in scope, such as website, social media and announcement graphics

Motion identity: logo animation and motion principles for your digital touchpoints

Brand guidelines: a complete brand book covering strategy, voice and visual rules

Unlimited revisions within the 4-week timeline

Full ownership and copyright transfer on final payment

FINAL FILES PDF, PNG, JPG & fully editable vector files: AI, EPS & SVG, plus all editable source files and motion files. Brand guidelines delivered as a PDF brand book.

HOW I WORK

Understand: research, audit, audience and category landscape

Define: positioning, brand platform, messaging and tone of voice

Create: logo and symbol, typography, color and graphic language

Launch: guidelines, motion identity, digital and launch assets

Updates at every stage through Contra messages.

TIMELINE 3–4 weeks. Your final scope, price and dates are confirmed before work begins.

WHAT I NEED FROM YOU Your business goals, target audience, main competitors, any existing brand assets, upcoming launch dates and a few brands you admire.

FAQ Do I need naming? No. If you already have a name, that time goes into verbal identity: taglines and tone of voice. Is this right for a rebrand? Yes. It's built for established companies repositioning as well as new launches. Do I own the final work? Yes. Full ownership and copyright transfer to you on