Social Media Management

Carlena Hartshorn

(0)

Starting at

/hr

About this service

Summary

Your go-to Social Media Manager, reporting for duty! ✨ I offer comprehensive social media management services, including personalized strategy development, competitive analysis, content creation, and performance tracking. What sets me apart is my ability to tailor each service to align with your specific goals, ensuring a strategic and creative approach that drives measurable results. With a focus on innovation, creativity and data-driven insights, I help elevate your brand’s social media presence and foster meaningful audience engagement.

Process

My process is completely custom to your goals and ideal ways of working. We'll start off with a call so I can get to know you & your business, plus answer any questions you may have.

In that call, we'll lock down what interests you from my list of deliverables, align on a rate, and I'll get to work from there!

Some of my clients prefer a more hands-on approach with regular check-ins and feedback, whereas some prefer async work. I'm happy to move forward based on your preference.

FAQs

What is included in a personalized social media strategy?
A personalized social media strategy includes a detailed plan tailored to your brand’s goals and target audience. It involves analyzing your business objectives, identifying key performance indicators, and developing a strategic approach to maximize your social media presence, enhance engagement, and drive growth.
How does competitive analysis benefit my social media presence?
Competitive analysis helps you understand how your competitors are performing on social media, including their strengths and weaknesses, and where your brand currently fits. By identifying gaps and opportunities, this analysis enables us to refine your social media strategy, differentiate your brand, and capitalize on market trends.
What does content planning entail?
Content planning involves creating a structured content calendar that outlines what content will be posted, when, and on which platforms. This ensures a consistent and cohesive messaging strategy, aligns with seasonal trends and marketing goals, and keeps your audience engaged and informed.
What is included in content creation and scheduling?
Content creation and scheduling involve producing images (graphic design, stock imagery, or images from your brand drive) and captions tailored to your brand’s identity and goals. Platforms of focus can be any of: Instagram, Facebook, Linkedin, Twitter. I handle the scheduling of posts on your platform of choice to ensure they are published at optimal times for maximum reach and engagement. This ensures a steady flow of engaging content for your audience.
What does performance tracking involve?
Performance tracking includes monitoring and analyzing key social media metrics such as engagement, reach, and conversions. Regular reporting and analysis help evaluate the effectiveness of your social media strategy and inform data-driven adjustments to improve overall performance.
Can I choose individual services or do I need all deliverables?
You can absolutely choose individual services based on your needs. Whether you need a comprehensive strategy that includes all deliverables or just specific aspects like content creation or performance tracking, I offer flexible options to tailor the services to your requirements. We'll discuss your goals in our initial call, and we can create a custom plan that best suits your needs.
How is pricing determined for your social media management services?
I operate on an hourly rate, pricing is based on the specific services you choose and the scope of your project. Factors such as the number of platforms managed, the volume of content created, and the level of engagement required will influence the cost. I offer competitive pricing and am happy to provide a detailed quote once we discuss your needs and objectives. Please contact me to get a personalized pricing estimate.

What's included

Custom Social Media Strategy 🎯
Tailored social media strategies designed to align with your brand’s goals and target audience. I analyze your business objectives and create a strategic plan that maximizes your social media presence, enhances engagement, and drives growth.
Competitive Analysis 👇🏼
Comprehensive analysis of your competitors’ social media strategies to identify strengths, weaknesses, opportunities, and threats. This insight helps refine your approach, ensuring your brand stands out in the marketplace.
Strategic Content Planning 🗓️
Detailed content planning to ensure consistent and compelling messaging. I develop a content calendar that aligns with your brand’s voice, seasonal trends, and key marketing goals to keep your audience engaged and informed.
Creative Content Creation & Scheduling 📷
High-quality content creation, including engaging images and captions, tailored to your brand’s identity. I handle the scheduling and posting to ensure your content reaches your audience at optimal times for maximum impact.
Effective Hashtag Strategy #️⃣
Development of a strategic hashtag plan to increase your content’s visibility and reach. I research and implement relevant hashtags to enhance discoverability and engagement with your target audience.
Social Media Performance Tracking 📈
Regular monitoring and analysis of your social media performance metrics. I track key indicators such as engagement, reach, and conversions to evaluate the effectiveness of your strategy and make data-driven adjustments.
Active Community Engagement 👯
Proactive management of your social media community to foster meaningful interactions. I engage with your followers, respond to comments and messages, and build relationships to enhance brand loyalty and customer satisfaction.