Email Marketing 💌

Carlena Hartshorn

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Starting at

/hr

About this service

Summary

I offer a full suite of email marketing services, including crafting personalized strategies, planning, creating, and scheduling engaging content, and setting up automated workflows like welcome emails and abandoned cart reminders. My approach combines strategic insight with creative execution to optimize your email campaigns, boost engagement, and drive conversions. Let's turn up the heat on your email marketing! 🔥

Process

My process is completely custom to your goals and ideal ways of working. We'll start off with a call so I can get to know you & your business, plus answer any questions you may have.

In that call, we'll lock down what interests you from my list of deliverables, align on a rate, and I'll get to work from there!

Some of my clients prefer a more hands-on approach with regular check-ins and feedback, whereas some prefer async work. I'm happy to move forward based on your preference.

FAQs

How does content planning work for email campaigns?
Content planning involves creating a detailed calendar that outlines the schedule, content themes, and target segments for each email campaign. This ensures consistency and alignment with your overall marketing goals, and helps keep your messaging relevant and timely.
What does content creation and scheduling entail?
Content creation includes designing engaging email visuals and writing compelling copy tailored to your brand’s voice and objectives. Scheduling involves managing the timing of email sends to optimize reach and engagement, ensuring that your messages are delivered when your audience is most likely to interact.
What does setting up email workflows involve?
Setting up email workflows includes automating sequences such as welcome emails, abandoned cart reminders, follow-up messages, and nurturing emails. This automation helps streamline communication with your audience, improving customer experience and increasing conversion rates.
How do you track and measure email campaign performance?
I track key performance metrics such as open rates, click-through rates, and conversions to assess the effectiveness of your email campaigns. By analyzing these metrics, I provide insights and recommendations to refine your strategy and enhance overall performance.
Can I choose individual services or do I need to purchase the full package?
You can choose individual services based on your needs. Whether you need a complete email marketing overhaul or just specific elements like content creation or workflow setup, I offer flexible options to tailor the services to your requirements.
How is pricing determined for your email marketing services?
I operate on an hourly rate, pricing is based on the specific services you choose and the scope of your project. Factors such as the number of campaigns, complexity of content, and level of automation will influence the cost. Contact me for a detailed quote tailored to your needs.

What's included

Tailored Email Marketing Strategy
I develop a customized email marketing strategy that aligns with your brand’s objectives and audience. This includes crafting targeted messaging in email campaigns and workflows, and setting clear goals to optimize engagement and conversions.
Content Planning
I create a comprehensive content plan for your email campaigns, outlining what content will be sent, when, and to which segments. This plan ensures consistency, relevance, and alignment with your overall marketing strategy.
Email Content Creation & Scheduling
I handle the creation of compelling email content, including images and copywriting, tailored to your brand’s voice and goals. Additionally, I schedule and manage email campaigns to ensure timely delivery and optimal engagement with your audience.
Automated Email Workflow Setup
I provide strategy and content for automated email workflows to enhance customer interactions. This includes configuring welcome emails, abandoned cart reminders, follow-up messages, and nurturing sequences to drive customer engagement and improve conversion rates.
Email Campaign Performance Tracking
I monitor and analyze key performance metrics of your email campaigns, such as open rates, click-through rates, and conversions. Regular performance tracking helps refine your strategy and ensures your emails are effectively driving results.

Example projects