Lifecycle Strategy
Starting at
$
50
/hrAbout this service
Summary
What's included
Customer Journey Mapping
Design and optimize lifecycle marketing journeys for new, active, dormant, and churned customers.
Segmentation & Targeting
Develop customer segments based on behavior, demographics, and lifecycle stages. Create hyper-targeted campaigns and lifecycle flows to improve retention, engagement, lifetime value, churn and revenue.
Lifecycle Flow Strategies
Plan and implement onboarding, nurturing, re-engagement, and win-back flows. Leverage channels like email, SMS, push notifications, and in-app messaging.
A/B Testing & Experimentation
Implement and analyze A/B tests for messaging, design, offers, timing, and channel effectiveness.
Data Analysis & Reporting
Analyze campaign performance using metrics like open rates, click-through rates, and conversions. Provide actionable insights to optimize marketing strategies and improve ROI.
Marketing Automation Management
Set up and manage workflows in CRM and marketing platforms. Ensure seamless integration with CRM tools for a 360° customer view.
Recommendations
(5.0)
Client • Dec 4, 2024
Recommended
I recommend Kate for any project management role, particularly in Salesforce projects. Having worked closely with Kate on multiple projects, I have seen firsthand her exceptional leadership and ability to deliver complex projects. Especially managing C level stakeholders, and managing geographically diverse team with efficiency & precision. Optimised operational delivery processes for our organisation which we are still benefiting from.
Client • Dec 3, 2024
Recommended
I had the pleasure of working with Kate for several years, and based on that experience, I would wholeheartedly recommend her for any role that requires a talented and driven professional skilled in marketing strategy and execution. During my time working with Kate, I witnessed first-hand her remarkable ability to lead complex initiatives, inspire teams, and deliver exceptional results. Beyond her professional accomplishments, Kate is a genuinely lovely person to work with.
Client • Dec 3, 2024
Recommended
I’ve had the pleasure of working with Kate across many roles and projects over the years, and she consistently impresses with her professionalism and expertise. She is a truly safe pair of hands, someone you can rely on without hesitation. She’s a strategic thinker, combining vision with a diligent and thorough approach to execution. She pays close attention to detail and ensures that every aspect of her work is delivered to a high standard.
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