Lifecycle StrategyKate Curry
I am an award-winning Lifecycle Marketing Strategist with proven expertise in creating and executing CRM strategies that deliver measurable business impact. I specialize in designing end-to-end customer journeys that drive engagement, retention, and loyalty, using data-driven insights to craft highly personalized and effective multi-channel campaigns.
What's included
Customer Journey Mapping
Design and optimize lifecycle marketing journeys for new, active, dormant, and churned customers.
Segmentation & Targeting
Develop customer segments based on behavior, demographics, and lifecycle stages. Create hyper-targeted campaigns and lifecycle flows to improve retention, engagement, lifetime value, churn and revenue.
Lifecycle Flow Strategies
Plan and implement onboarding, nurturing, re-engagement, and win-back flows. Leverage channels like email, SMS, push notifications, and in-app messaging.
A/B Testing & Experimentation
Implement and analyze A/B tests for messaging, design, offers, timing, and channel effectiveness.
Data Analysis & Reporting
Analyze campaign performance using metrics like open rates, click-through rates, and conversions. Provide actionable insights to optimize marketing strategies and improve ROI.
Marketing Automation Management
Set up and manage workflows in CRM and marketing platforms. Ensure seamless integration with CRM tools for a 360° customer view.
Kate's other services
Starting at$50 /hr
Tags
HubSpot
Marketo Engage
Microsoft Excel
Salesforce
Slack
Business Strategist
Email Marketer
Marketing Strategist
Service provided by
Kate Curry Panama City, Panama
- $25k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 10
- Followers
Lifecycle StrategyKate Curry
Starting at$50 /hr
Tags
HubSpot
Marketo Engage
Microsoft Excel
Salesforce
Slack
Business Strategist
Email Marketer
Marketing Strategist
I am an award-winning Lifecycle Marketing Strategist with proven expertise in creating and executing CRM strategies that deliver measurable business impact. I specialize in designing end-to-end customer journeys that drive engagement, retention, and loyalty, using data-driven insights to craft highly personalized and effective multi-channel campaigns.
What's included
Customer Journey Mapping
Design and optimize lifecycle marketing journeys for new, active, dormant, and churned customers.
Segmentation & Targeting
Develop customer segments based on behavior, demographics, and lifecycle stages. Create hyper-targeted campaigns and lifecycle flows to improve retention, engagement, lifetime value, churn and revenue.
Lifecycle Flow Strategies
Plan and implement onboarding, nurturing, re-engagement, and win-back flows. Leverage channels like email, SMS, push notifications, and in-app messaging.
A/B Testing & Experimentation
Implement and analyze A/B tests for messaging, design, offers, timing, and channel effectiveness.
Data Analysis & Reporting
Analyze campaign performance using metrics like open rates, click-through rates, and conversions. Provide actionable insights to optimize marketing strategies and improve ROI.
Marketing Automation Management
Set up and manage workflows in CRM and marketing platforms. Ensure seamless integration with CRM tools for a 360° customer view.
Kate's other services
$50 /hr