Move · Moving Identity for brands showing up everywhereMarkus Zeljak
Move is for brands that are everywhere but don't always feel like the same brand. I build the identity and motion from the same logic, so the brand becomes recognizable by its feel, not just its logo.
Maybe you are launching publicly, creating more content, or building a presence across video, web, and formats that a static identity was never built for.
What's included
Brand strategy and positioning
A focused process to define what the brand stands for, who it needs to reach, and why people should choose it.
Art direction
One clear direction for how the brand should feel, look, move, and show up.
Full visual identity system
Logo, colors, typography, graphic elements, image direction, and the rules that hold the brand together.
Motion system
Logo motion, motion principles, recurring behaviours, and the rules that make movement feel like the brand.
3–4 static or animated brand materials
Important brand materials based on what you actually need, such as website sections, pitch deck pages, social content, launch graphics, video frames, or campaign assets.
Brand book
A clear guide for using the identity properly, without turning it into a giant document nobody opens.
Motion guide
A practical guide for how the brand moves, with examples and rules for future use.
Final files
Organized files ready for digital use, handover, and future production, including export-ready motion assets where relevant.
Timeline: 14–16 weeks
FAQs
Example work
Starting at$10,000
Duration16 weeks
Tags
Cavalry
Art Director
Brand Designer
Brand Strategist
Motion Designer
Visual Designer
Visual System Designer
Motion System Designer
Service provided by
Markus Zeljak proGothenburg, Sweden
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- Followers
Move · Moving Identity for brands showing up everywhereMarkus Zeljak
Starting at$10,000
Duration16 weeks
Tags
Cavalry
Art Director
Brand Designer
Brand Strategist
Motion Designer
Visual Designer
Visual System Designer
Motion System Designer
Move is for brands that are everywhere but don't always feel like the same brand. I build the identity and motion from the same logic, so the brand becomes recognizable by its feel, not just its logo.
Maybe you are launching publicly, creating more content, or building a presence across video, web, and formats that a static identity was never built for.
What's included
Brand strategy and positioning
A focused process to define what the brand stands for, who it needs to reach, and why people should choose it.
Art direction
One clear direction for how the brand should feel, look, move, and show up.
Full visual identity system
Logo, colors, typography, graphic elements, image direction, and the rules that hold the brand together.
Motion system
Logo motion, motion principles, recurring behaviours, and the rules that make movement feel like the brand.
3–4 static or animated brand materials
Important brand materials based on what you actually need, such as website sections, pitch deck pages, social content, launch graphics, video frames, or campaign assets.
Brand book
A clear guide for using the identity properly, without turning it into a giant document nobody opens.
Motion guide
A practical guide for how the brand moves, with examples and rules for future use.
Final files
Organized files ready for digital use, handover, and future production, including export-ready motion assets where relevant.
Timeline: 14–16 weeks
FAQs
Example work
$10,000