Validate · Brand Foundation for testing an idea by Markus ZeljakValidate · Brand Foundation for testing an idea by Markus Zeljak
Validate · Brand Foundation for testing an ideaMarkus Zeljak
Validate is for founders who need a first version of their brand to pitch, test, or launch now, without building something they'll have to throw away later.
Enough of a system to show up clearly across your first important materials: website, pitch deck, social profiles, launch graphics, and more.
If the idea starts moving, you are not stuck with a throwaway identity. It can grow into a fuller brand system.
What's included
Positioning and visual direction
A clear foundation for who the brand is for, what it should communicate, and how it should stand apart.
Logo / wordmark
A primary logo or wordmark, along with the essential versions you'll need, to give the brand a recognizable starting point.
Color palette and type pairings
A focused set of colors and typography choices that create consistency from the start.
1-2 real-world examples
Practical examples showing how the identity could be used in context.
Visual style reference guide
A concise guide covering the logo, colors, typography, and visual rules of the identity and how they work together.
Digital and web-ready files
Organized final files prepared for digital use, including the assets you'll need to start using the brand immediately.
Validate is for founders who need a first version of their brand to pitch, test, or launch now, without building something they'll have to throw away later.
Enough of a system to show up clearly across your first important materials: website, pitch deck, social profiles, launch graphics, and more.
If the idea starts moving, you are not stuck with a throwaway identity. It can grow into a fuller brand system.
What's included
Positioning and visual direction
A clear foundation for who the brand is for, what it should communicate, and how it should stand apart.
Logo / wordmark
A primary logo or wordmark, along with the essential versions you'll need, to give the brand a recognizable starting point.
Color palette and type pairings
A focused set of colors and typography choices that create consistency from the start.
1-2 real-world examples
Practical examples showing how the identity could be used in context.
Visual style reference guide
A concise guide covering the logo, colors, typography, and visual rules of the identity and how they work together.
Digital and web-ready files
Organized final files prepared for digital use, including the assets you'll need to start using the brand immediately.