A full campaign package, designed as one set, for launches, webinars and events.

When a marketing team puts something in front of people, whether it's a webinar, a launch, a partnership or an event, it usually needs a dozen pieces that all have to look like they came from the same place.

I've worked this way with Alloy Therapeutics through Wizardly since 2022. Each quarter Alloy highlights one division or partnership, and the package covers the promotion that gets the right people to register, the pages and documents that promotion points to, and the webinar deck. I set the direction across the whole package so it reads as one thing, then direct the production and run it through review.

The deck usually arrives last, with the most stakeholders attached. Beyond cleanup, I work with your speakers on clarity: which insight each slide should lead with, where a chart needs a title, and what each graphic is meant to say. That way the deck still makes sense when someone downloads it after the event.

Events start with a creative direction that stays inside your brand. For Alloy's R&D Day 2026, that meant taking illustrations from the existing brand, blurring them for depth and leaning on the lighter end of the palette, so the event felt like its own thing without becoming a different brand. From there it carried through the event logo, landing page, emails, speaker graphics, name badges, signage and the presentation deck.

Tell me what's coming up and we'll work out what the campaign needs.

Kickoff. What's launching, who it's for, the date and which pieces you need. I send an estimate in hours before work starts.

Direction. One look for the whole campaign, shown on a few key pieces before the rest is built.

Promotion. Everything that gets people aware and registered before the date.

Supporting pieces. The pages, documents and event materials the promotion points to.

Deck. Cleanup and clarity work with your speakers, timed around their final content.

Handoff. Final files and templates your team can reuse for the next campaign.

Creative direction for the campaign or event

Promotion pieces, for example registration page design, email headers, a HubSpot email series, LinkedIn and Google ads

Supporting pieces, for example a web or blog page design, one-pager or technical note

Event pieces, for example a logo, save the date, speaker graphics, name badges and signage

Webinar or presentation deck

Reusable templates for pieces you run often

2 rounds of revisions per piece

The brief, date and audience

Brand files and past campaigns, even the messy ones

Speaker content as early as you can share it, even in draft

One decision maker for reviews

Billed at $100/hr and scoped to what the campaign needs, with an estimate in hours agreed before work starts. As a guide:

A focused launch with a few ads, emails and a page: about 15 to 25 hours

A webinar campaign with around 10 pieces and a deck: about 40 to 50 hours

An event with its own creative direction, logo and print: quoted after the kickoff call

Page designs are included. Builds in Webflow or WordPress are quoted separately.