On-brand AI imagery your team can keep making on their own.

This is a focused imagery and training package within my broader AI workflows and custom tools work. If the problem is meeting prep, project context, feedback or connecting your existing tools, see the AI Workflows & Custom Tools service below.

AI imagery only looks on-brand when there's a system behind it. BrightSpec, a spectroscopy company, was using generic stock photos that didn't say anything about their science. I started in Figma, not in an AI tool. We found the visual anchors that would make a whole set feel like one brand: molecular structures, at least one glass-like element, text tags for clarity, and a consistent texture and blue tone.

Once the direction was approved, I used ChatGPT to generate more assets from that foundation and trained their team to repeat the process with documentation and how-to videos. The client was hesitant about AI at the start. Within a week of launch, she was making new visuals herself.

I keep this tool-agnostic and work with what your team already uses. The value comes from the person directing and judging the work, not the tool.

If your team is curious but unsure where to start, this is a good place. Let me know what you're working with!

Audit. Your current imagery, where it's used, and how your team makes it today.

Visual anchors. Concepts in Figma that define what makes an image yours.

Starter library. I generate and curate a first set of images from that foundation.

Brand QA. A clear checklist for what's on-brand and what isn't.

Documentation. A written guide and short how-to videos your team can come back to.

Training. A live session with your team, then 2 weeks of async support while they try it.

Visual direction with defined anchors

A curated starter library (we'll agree the number at kickoff)

Prompt and style guide for your tools

Brand QA checklist

How-to videos on Loom

One 60-minute live training session

2 weeks of async support

Your brand guidelines and any current imagery

Where the images will be used (web, decks, social, ads...)

Examples you like and don't like

Access to the AI tools your team already uses

One person on your side who will own the library after launch

Fixed, from $2,500. Assumes about 25 hours at $100/hr for the audit, visual anchors, a starter library, documentation and how-to videos, one training session and 2 weeks of async support.