What's included

• Hypothesis to be tested

  Typically follows the Lean UX format: We believe we will achieve [business outcome] for [user segment] if we [provide X benefit]. We'll know we have achieved this when we see [business metric] and [user success metric].

• Research plan

  A plan for the research that includes learning goals, target user base, methods, discussion guide, and execution timeline

• Research execution

  Execute against the research plan with appropriate tools and methods. Include notetaking and recording of any moderated sessions.

• Synthesis working session(s)

  Up to 2 real-time, virtual working sessions in collaboration with key cross-functional partners. Collaborative synthesis is crucial to enabling the team to personally digest research data, make sense of findings, and align on next steps.

• Findings, insights, and recommendations

  A document or presentation deck that summarizes the research and hypothesis result. The artifact covers research approach, findings, user insights, product/feature recommendations, and team-generated next steps.