What's included

• Consultation & Discovery

  Let's jump on a call so we can get to know one another and jam on ideas for your brand. We'll work through your vision, goals and brand strategy, and how we can turn your ambitions into actuality.

• Logos

  Brand identity is much more than just a logo, but it's still an essential piece of the puzzle. Importantly, your logo needs to be compatible when viewed in many different visual contexts, without every looking out of place. That's why you'll receive: * a primary logo design * variant logo designs (inverse, black & white, colour variations) * a secondary/submark logo design (simplified, icon or initial-based logo)

• Typography Pairing

  Your words are powerful, but only if someone can read them! We'll match together 2-3 striking yet complimentary (and easily readable) typefaces that can be applied to various contexts whilst still feeling distinctively on-brand.

• Colour Palette

  The right colour combination can turn heads, evoke emotion and instantly identify your brand. We'll curate a palette of several colours that will help foster brand recognition and carry your consumer messaging goals by extension. All palettes are designed to meet accessibility standards (WCAG, W3C-APA).

• Social Media Templates

  Carry your new brand identity across to social media with a series of included social media templates. These can be used to convey a consistent and professional visual identity.

• Tone of Voice (Verbal Identity)

  Visuals are great for capturing attention, but you'll also want to place emphasis on a strong verbal identity, bringing an unmistakable voice to your brand and driving growth. Tone of voice guidelines are a must-have to ensure your non-visual communication remains consistent and authentic. Get your team writing with one voice and make your brand be heard, loud and clear.

• Additional Brand Components

  These are the visual assets that don't quite fit into any of the other buckets, the glue that fits between type, colour, logos and other brand characteristics. This can include patterns, iconography and other basic elements to be used in your branding as additional expressions of your brand.

• 3x Revisions

  Our strike rate is pretty good, yet always open to comments, feedback and suggestions on ways to improve on designs. Let's iterate and incorporate your feedback until things are right.

• Client Portal

  Along the way you will receive access to a dedicated client portal where you can follow the entire process, provide feedback and access your brand assets & deliverables.

• Style Guide & Brand Kit

  Your personal brand kit awaits! All of these deliverables will be packaged up and sent to you as digital files, along with a handy style guide that will walk you through how and when to use them. You'll be a brand master in no time!