Essential Brand Design (Visual Identity)
Starting at
$
500
About this service
Summary
FAQs
What experience do you have in brand identity and expression?
Over my 12+ year career I have designed, refreshed and extended brand identities for clients of varying sizes across multiple industries. This includes a mid-sized IT service provider, a leading SaaS provider ($500m), e-commerce stores, media personalities and more. Outside of my freelance work I have also built a dedicated strategic design studio which includes brand design as part of the creative services on offer.
What is included in this service?
In case you missed it, everything that you can expect to receive when working together is listed on the "What's included" tab at the top of the screen. The short version is: (1) an amazing brand identity kit & guidelines (2) heaps of handy documentation (3) a collaborative partner who is eager to help you realise your vision!
Do you use templates or AI?
Nope! All designs are 100% original and human-made. You can be assured that your website will stand out from the pack of cookie-cutter and drag-and-drop, machine-outsourced designs that have gunked up the market.
I need a website too!
We got you! Check out our other services or contact me and let's work something out.
What's included
Consultation & Discovery
Let's jump on a call so we can get to know one another and jam on ideas for your brand. We'll work through your vision, goals and brand strategy, and how we can turn your ambitions into actuality.
Logos
Brand identity is much more than just a logo, but it's still an essential piece of the puzzle. Importantly, your logo needs to be compatible when viewed in many different visual contexts, without every looking out of place. That's why you'll receive: * a primary logo design * variant logo designs (inverse, black & white, colour variations) * a secondary/submark logo design (simplified, icon or initial-based logo)
Typography Pairing
Your words are powerful, but only if someone can read them! We'll match together 2-3 striking yet complimentary (and easily readable) typefaces that can be applied to various contexts whilst still feeling distinctively on-brand.
Colour Palette
The right colour combination can turn heads, evoke emotion and instantly identify your brand. We'll curate a palette of several colours that will help foster brand recognition and carry your consumer messaging goals by extension. All palettes are designed to meet accessibility standards (WCAG, W3C-APA).
Additional Brand Components
These are the visual assets that don't quite fit into any of the other buckets, the glue that fits between type, colour, logos and other brand characteristics.
2x Revisions
Our strike rate is pretty good, yet always open to comments, feedback and suggestions on ways to improve on designs. Let's iterate and incorporate your feedback until things are right.
Style Guide & Brand Kit
Your personal brand kit awaits! All of these deliverables will be packaged up and sent to you as digital files, along with a handy style guide that will walk you through how and when to use them. You'll be a brand master in no time!
Duration
3 weeks
Skills and tools
Industries