🏆 Competitor Battlecard | how to WIN against top competitors

Starting at

$

500

About this service

Summary

Battlecards are dynamic and concise documents that provide your sales team with the critical information and insights they need to conquer the competition, close deals, and drive revenue growth. My years in both sales and marketing - and my obsession with Google-stalking - make me an ideal partner for any company looking to nail down their competitive edge.

Process

(1) An initial 30-minute call to introduce me to your business, your market, and your questions.
(2) After you provide any links, content, or resources discussed in the call, I'll get to work on researching and outlining your competitive battlecard.
(3) Initial review & revision by you, which I will take back to the drawing board to rework any feedback you have.
(4) After a final thumbs-up is given, I'll provide copies of the competitive battlecard for you and your team.

FAQs

  • What is a competitor battlecard and why might my team need it?

    Battlecards are concise documents that provide your sales team with the critical information and insights they need to conquer the competition, close deals, and drive revenue growth. In the fiercely competitive world of SaaS, competitor battlecards can.... - Give you a competitive edge - Help your sales team close deals faster - Grow revenue - Enhance sales productivity

  • How many competitors will this competitor battlecard cover?

    Each battlecard will be for one competitor of your choice.

What's included

  • Competitor Battlecard

    Know exactly how to position your product and handle objections to win sales from your competitor. The competitor battlecard will have three distinct sections: Why We Win, Competitor Strengths & Objection Handling, and Recent Field Intel. Details on each section below.

  • Why We Win

    Top 3 ways your product is superior to this competitor & why customers care.

  • Competitor Strengths & Objection Handling

    Top 3 ways your competitor's product is superior and how to handle these objections

  • Recent Field Intel

    News, adjustments, or updates that may provide opportunities to take advantage of.

Recommendations

(5.0)

Jaclyn Rozkin • Roster

Client • Mar 27, 2024

Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!

Gracie Belle Smith • OrderMyGear

Client • Mar 25, 2024

Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.

Mykayla Goodwin • OrderMyGear

Client • Mar 21, 2024

Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!

Lauren Seip

Client • Mar 15, 2024

I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!


Duration

2 weeks

Skills and tools

Market Researcher
Product Marketer
Business Strategist
G Suite

Industries

B2B
SaaS

Work with me