This is the core of what I do: take a SaaS platform that's powerful but painful to use, and redesign it so users actually get value from all those features you've built.

If you're building a SaaS dashboard where users drown in data, a multi-step workflow tool where people get lost, a developer tool with a steep learning curve, an internal system that employees fight instead of use, or a data-heavy platform that needs to scale to enterprise without falling apart — this is what I specialize in.

I've worked across DevOps, FinTech, HR, AdTech, iGaming, PropTech, and AgTech. The domain changes, the pattern is the same: complex product, real users, UX that's holding the business back.

I work in 1-2 week sprints. Every major chunk (a flow, a feature, a module) gets scoped with a cost cap before we start. No open-ended budgets, no surprises.

What typically gets redesigned: core workflows, dashboards, onboarding, data visualization, navigation, settings, role-based views, and the design system that ties it all together.

I'm the founder and lead designer. I oversee every project personally — on every call, reviewing every file, making the key design decisions. Day to day, a senior product designer and a dedicated PM work directly on your project. The PM runs the process so you don't have to. We embed into your Figma, Slack, standups, and sprint cycles. Like having a senior in-house design team, without the hiring overhead.

~50% fewer dead-end errors in core workflows (DevOps platform) ~35% faster task completion after complexity cleanup (AI content tool) ~30% more users completing key flows (AI web app) Support load cut significantly after onboarding redesign (analytics SaaS)

I work with post-seed and Series A/B teams whose product outgrew its original UX. If that sounds like you, message me.