This is the core of what I do: take a SaaS platform that's powerful but painful to use, and redesign it so users actually get value from all those features you've built.
Is this for you?
If you're building a SaaS dashboard where users drown in data, a multi-step workflow tool where people get lost, a developer tool with a steep learning curve, an internal system that employees fight instead of use, or a data-heavy platform that needs to scale to enterprise without falling apart — this is what I specialize in.
I've worked across DevOps, FinTech, HR, AdTech, iGaming, PropTech, and AgTech. The domain changes, the pattern is the same: complex product, real users, UX that's holding the business back.
How it works
I work in 1-2 week sprints. Every major chunk (a flow, a feature, a module) gets scoped with a cost cap before we start. No open-ended budgets, no surprises.
What typically gets redesigned: core workflows, dashboards, onboarding, data visualization, navigation, settings, role-based views, and the design system that ties it all together.
The team
I'm the founder and lead designer. I oversee every project personally — on every call, reviewing every file, making the key design decisions. Day to day, a senior product designer and a dedicated PM work directly on your project. The PM runs the process so you don't have to. We embed into your Figma, Slack, standups, and sprint cycles. Like having a senior in-house design team, without the hiring overhead.
Recent results
~50% fewer dead-end errors in core workflows (DevOps platform) ~35% faster task completion after complexity cleanup (AI content tool) ~30% more users completing key flows (AI web app) Support load cut significantly after onboarding redesign (analytics SaaS)
I work with post-seed and Series A/B teams whose product outgrew its original UX. If that sounds like you, message me.
FAQs
$4,500–$7,000/month depending on scope and complexity. For that you get a dedicated team: a senior product designer and a PM working on your project day to day, with me (founder, lead designer) overseeing everything and making the key design decisions. Message me with context about your product and I'll give you a straight answer.
Depends on the product. A focused redesign of core flows might take 2-3 months. A full platform overhaul with design system is more like 4-6 months. We scope it together so there are no surprises.
Not required, but recommended. If you already have a clear picture of what needs fixing (maybe from your own research or a previous audit), we can jump straight into sprints. If not, Discovery saves you from redesigning the wrong things.
You can. There's no long-term lock-in. Everything we've designed is yours: Figma files, design system, components, documentation. Most clients stay because the work keeps delivering value, not because of a contract.
Yes. We design for what your dev team can ship, not for Dribbble. We scope for engineering constraints, work with your developers directly when needed, and deliver specs they can actually use.
A senior product designer works on your project full-time, with a dedicated PM running the process. I'm the founder and lead designer — I set the strategy, review every major decision, and make sure the design stays aligned with your business goals. No juniors, no outsourcing, no bait-and-switch.
This is the core of what I do: take a SaaS platform that's powerful but painful to use, and redesign it so users actually get value from all those features you've built.
Is this for you?
If you're building a SaaS dashboard where users drown in data, a multi-step workflow tool where people get lost, a developer tool with a steep learning curve, an internal system that employees fight instead of use, or a data-heavy platform that needs to scale to enterprise without falling apart — this is what I specialize in.
I've worked across DevOps, FinTech, HR, AdTech, iGaming, PropTech, and AgTech. The domain changes, the pattern is the same: complex product, real users, UX that's holding the business back.
How it works
I work in 1-2 week sprints. Every major chunk (a flow, a feature, a module) gets scoped with a cost cap before we start. No open-ended budgets, no surprises.
What typically gets redesigned: core workflows, dashboards, onboarding, data visualization, navigation, settings, role-based views, and the design system that ties it all together.
The team
I'm the founder and lead designer. I oversee every project personally — on every call, reviewing every file, making the key design decisions. Day to day, a senior product designer and a dedicated PM work directly on your project. The PM runs the process so you don't have to. We embed into your Figma, Slack, standups, and sprint cycles. Like having a senior in-house design team, without the hiring overhead.
Recent results
~50% fewer dead-end errors in core workflows (DevOps platform) ~35% faster task completion after complexity cleanup (AI content tool) ~30% more users completing key flows (AI web app) Support load cut significantly after onboarding redesign (analytics SaaS)
I work with post-seed and Series A/B teams whose product outgrew its original UX. If that sounds like you, message me.
FAQs
$4,500–$7,000/month depending on scope and complexity. For that you get a dedicated team: a senior product designer and a PM working on your project day to day, with me (founder, lead designer) overseeing everything and making the key design decisions. Message me with context about your product and I'll give you a straight answer.
Depends on the product. A focused redesign of core flows might take 2-3 months. A full platform overhaul with design system is more like 4-6 months. We scope it together so there are no surprises.
Not required, but recommended. If you already have a clear picture of what needs fixing (maybe from your own research or a previous audit), we can jump straight into sprints. If not, Discovery saves you from redesigning the wrong things.
You can. There's no long-term lock-in. Everything we've designed is yours: Figma files, design system, components, documentation. Most clients stay because the work keeps delivering value, not because of a contract.
Yes. We design for what your dev team can ship, not for Dribbble. We scope for engineering constraints, work with your developers directly when needed, and deliver specs they can actually use.
A senior product designer works on your project full-time, with a dedicated PM running the process. I'm the founder and lead designer — I set the strategy, review every major decision, and make sure the design stays aligned with your business goals. No juniors, no outsourcing, no bait-and-switch.