Landing Page: An Automated Client-Generating Website 💰
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About this service
Summary
After 5+ years of creating and testing websites for service business owners, I’ve learned what works (and what doesn’t) when it comes to automated client generation websites.
And believe it or not, it’s hardly ever about adding more stuff — it’s about simplifying and clarifying your message.
Focusing on the 20% of content, advertising and social strategies that will bring in the biggest fish for your small business is the secret to scaling your business fast — without any of the burnout.
So if you’re ready to discover the simple website and digital marketing strategies that will help you do more by doing way less. Let’s get started!
Process
- Market Research & Goal Setting:
- We begin with an in-depth analysis of your target market and business objectives to ensure the landing page aligns perfectly with your goals.
- Design Phase:
- Creation of mood boards and style guides in Figma to conceptualize and refine the website's design.
- Collaborative review and iteration process to ensure the design meets your expectations.
- Website Development:
- Transforming the Figma designs into a dynamic, interactive landing page.
- Incorporation of animations and necessary integrations to enhance user experience.
- Ensuring responsive design for optimal functionality on mobiles, tablets, and other devices.
- Integration with Google Analytics for insightful data tracking.
- Integrate third-party apps:
- Integrate contact form, newsletter or chatbot for client generation using Tally, Substack or Coze Chatbot.
- Setup of automated email sequences and integration with popular email marketing platforms (e.g., Mailchimp, ConvertKit), including lead nurturing workflows.
- Launch:
- Transferring the developed site from a development environment to the live URL.
- Final testing to ensure everything runs smoothly on the live site.
What's included
Landing Page Design
A custom, responsive design tailored to your brand with a user-friendly layout optimized for conversions, featuring high-quality images and compelling copywriting.
Lead Capture Features
Integrated contact forms, strategically placed call-to-action buttons, and pop-up forms for effective lead capture.
Automated Email Marketing Integration
Setup of automated email sequences and integration with popular email marketing platforms (e.g., Mailchimp, Apollo), including lead nurturing workflows.
SEO Optimization
Comprehensive keyword research and on-page SEO, including meta tags, descriptions, alt text for images, fast loading times, and mobile optimization.
Analytics and Tracking
Setup of Google Analytics, conversion tracking, goal setting, and tools for heatmaps and user behavior analysis.
Content Management System (CMS)
An easy-to-use CMS for updates and content changes, accompanied by training and documentation for your team.
Social Media Integration:
Social sharing buttons and embedded social media feeds (if applicable).
Security and Compliance
SSL certificate for secure data transmission, GDPR compliance (if applicable), and regular backups and updates.
Testing and Quality Assurance
Cross-browser and cross-device testing, A/B testing setup for ongoing optimization, and performance testing to ensure quick load times.
Post-Launch Support
Initial post-launch monitoring and adjustments, technical support for a specified period, and optional maintenance packages.
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