I'll measure, test, and analyze the following during a UX audit: - Broken links - Design system inconsistencies—fonts, colors, patterns, etc. - Layout and hierarchy inconsistencies - Outdated content - Customer journey bottlenecks and roadblocks - Usability and accessibility - Usability heuristics - Branding and messaging - Review product design against business and user experience goals - Traffic, engagement, conversion rates, retention, and sales analytics At the end of a design audit, auditors generate a UX audit report with actionable recommendations to fix any issues or optimize the product.