Make a recognisable Brand Visual Identity.

I help businesses achieve that visual recognition for their brand and look professional and consistent through the strategic application of graphic design in the creation of brand visual elements.

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Through a few meetings and a questionnaire, we cover the foundational ideas and vision of the brand to extract the main characteristics we want to convey in the brand's visual elements and the creative direction we want to take. Additionally, in this phase, we determine which additional elements are needed for the visual identity, alongside the basic visual elements.

Based on the concluded characteristics and creative direction of the brand, concepts of the basic visual elements are created to determine the final look of the brand. We go through the selection of the concept in an additional meeting.

Based on the selected concept of the visual identity foundations, the rest of the necessary visual elements of the brand are created to achieve maximum effectiveness across all media and platforms. Simultaneously, the foundation of the visual identity is revised and finalized based on testing in this phase.

We conclude the entire process by finalizing all visual elements and creating usage guidelines to ensure maximum effectiveness and consistency of the new visual identity. All elements and guidelines will be contained in the Brand Identity Book, which is the final product of the entire process.