Meta & Google Ads Specialist by Stanley Black ✨

Meta & Google Ads Specialist

Stanley Black ✨

Contact for pricing

About this service

Summary

I offer strategic Google Ads management designed to turn your advertising spend into measurable growth and tangible ROI. What makes me unique is my integrated approach, combining advanced PPC expertise with a deep understanding of web development and SEO, ensuring your campaigns are not just effective, but seamlessly integrated with your overall digital presence for maximum conversion. I'm dedicated to delivering clear, data-driven results that directly impact your bottom line.

Process

My process is designed for clarity, collaboration, and consistent performance, ensuring your campaigns are always optimized for results.

Discovery & Strategy Session: We'll start with a detailed conversation to understand your business, target audience, competitive landscape, and specific advertising goals (e.g., leads, sales, brand awareness). This session forms the foundation for a tailored Google Ads strategy.

Account Audit & Setup: I'll conduct a thorough audit of your existing account (if applicable) or build out new campaigns from scratch. This includes in-depth keyword research, competitive analysis, meticulous campaign structuring, ad group segmentation, and comprehensive conversion tracking setup.

Ad Creative & Landing Page Review: I'll craft compelling ad copy and advise on ad extensions, ensuring your message resonates. I'll also review your landing pages, offering insights to optimize them for conversions, guaranteeing your ads deliver the best possible results.

Launch & Continuous Optimization: Once campaigns are live, I implement daily and weekly optimization routines. This involves ongoing bid adjustments, budget management, testing new ad creatives, refining targeting, and identifying new opportunities to improve performance.

Transparent Reporting & Insights: You'll receive clear, concise monthly performance reports detailing key metrics, campaign progress, and the ROI of your investment. I'll provide actionable insights and recommendations for continuous improvement, ensuring full transparency.

FAQs

How long does it take to see results from Google Ads?
While initial traffic can start almost immediately, meaningful results and optimized performance typically become apparent within 4-8 weeks. This timeframe allows enough data to be collected for effective optimization and refinement of campaigns.
What budget do I need for Google Ads?
Campaign budgets vary widely depending on your industry, target audience, competition, and goals. We'll work together during the strategy phase to determine an optimal starting budget that aligns with your objectives and provides enough data for effective optimization.
How often will we communicate and what kind of reports will I get?
I prioritize clear communication. We'll typically have scheduled weekly or bi-weekly check-ins (depending on project needs) for quick updates and strategy discussions. You'll receive a comprehensive monthly performance report detailing all key metrics, insights, and my recommendations for the next period.
What do you need from me to get started?
To kick things off, I'll need access to your existing Google Ads and Google Analytics accounts (if you have them), details about your target audience, specific business goals, and any relevant brand assets or messaging you'd like to use. We'll cover all specifics in our initial discovery call.

What's included

Google Ads Account Audit & Strategy:
A comprehensive review of an existing Google Ads account (or a competitive analysis for new accounts) to identify opportunities, inefficiencies, and strategic direction. This deliverable includes a detailed plan outlining campaign structure, targeting, budgeting, and overall advertising goals aligned with the client's business objectives.
Keyword Research & Ad Group Structuring:
In-depth research to identify high-intent, relevant keywords for targeting, including positive and negative keywords. This is accompanied by a plan for logical ad group segmentation to ensure ad copy relevance and optimal Quality Scores.
Google Ads Campaign Setup & Configuration:
The complete build-out of new Google Ads campaigns or the restructuring of existing ones. This includes setting up campaign types (Search, Display, Shopping, Video), audience targeting, geographic locations, bidding strategies, budgets, and all necessary campaign settings.
Ad Copy & Creative Development:
Crafting compelling, conversion-focused ad headlines, descriptions, display ad creatives, and video scripts designed to attract the target audience and stand out in search results. This also includes setting up various Ad Extensions to maximize ad real estate.
A/B Testing & Conversion Rate Optimization (CRO) Insights:
Implementing structured tests for ad copy, landing pages, and campaign settings to identify the most effective variations. This deliverable includes analysis of test results and recommendations for improving overall campaign conversion rates.
Monthly Google Ads Performance Report:
A detailed monthly report summarizing key performance indicators (KPIs) such as spend, clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS). This report includes clear insights, trend analysis, and actionable recommendations for the upcoming period.
Conversion Tracking Setup & Verification:
Ensuring accurate tracking of user actions (e.g., purchases, form submissions, calls) that are valuable to the business. This includes setting up conversion pixels via Google Tag Manager and verifying data flow into Google Ads and Google Analytics.