Generative Engine Optimization (GEO)

Pro

Stanley Black ✨

Starting at

/hr

About this service

Summary

With nearly 6 years of specialized experience, my service is a cutting-edge blend of Technical SEO and Generative AI Optimization (GEO). I've been on the forefront of the AI era, constantly A/B testing and refining my strategies to meet the evolving demands of Google's algorithms. Engineered for local and international businesses, I don't just optimize for search result links; I future-proof your brand to be the direct, cited answer in Google's AI Overviews and other generative platforms, building high trust and authority.

Process

Phase 1: Technical & Crawl Foundation I perform a comprehensive Technical SEO Audit and Fixes (Crawl, Index, Speed). I implement robust Schema Markup (LocalBusiness, Person) to establish your business as a verified local entity. Phase 2: Entity & Authority Building I ensure total consistency and optimization of your Google Business Profile (GBP) and NAP data. I develop authority signals (E-E-A-T) by showcasing your expertise and author credentials.

Phase 3: Generative Content Strategy I research conversational, question-based local queries. I rewrite your core content to lead with direct, concise answers (the AI-preferred format). I build content clusters around high-value topics.

Phase 4: Monitoring & Iteration I implement a continuous monitoring system to track your branded AI mentions and citation frequency (my true measure of success). I refine content based on AI feedback loops and new platform behaviors.

FAQs

What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your website's content to be easily understood, extracted, and cited by Large Language Models (LLMs), such as those powering Google's AI Overviews. Unlike traditional SEO, which targets a click on a link, GEO aims for your brand to be the definitive, quoted answer that the AI presents directly to the user.
Why is a Technical SEO Audit so critical to this process?
A flawless technical foundation is the prerequisite. If search and AI crawlers cannot perfectly and efficiently access, read, and understand every piece of data on your site (e.g., due to speed issues, broken code, or incorrect indexation), no amount of quality content will matter. My technical audit ensures the AI can do its job.
Will this replace my current SEO strategy?
No, this is an advanced layer that future-proofs your existing SEO. Traditional SEO (rankings, backlinks, keywords) remains the engine that builds domain authority. Generative GEO is the high-precision steering that ensures that authority is converted into visible, cited results in the evolving AI search landscape.
How do you measure success if a user doesn't click a link?
Success is measured by AI Visibility and Citation Share-of-Voice. I track how often your brand or content is mentioned and cited as a source in AI-generated answers for your target local queries. Increased branded search volume (users searching for you after seeing your name in an AI answer) and an increase in high-quality, direct leads are also key indicators.

What's included

Comprehensive Technical SEO Audit & Fixes
An in-depth audit covering crawlability, indexability, site speed (Core Web Vitals), and mobile-friendliness. We prioritize and execute technical fixes to ensure search engines and AI crawlers can access, read, and understand 100% of your website's content.
Local Entity Schema Markup Deployment
Comprehensive implementation of LocalBusiness Schema along with advanced structured data to define your business as a clear, verified local entity that AI models can easily parse, trust, and cite.
AI-Friendly Content Structuring Audit
Technical audit and restructuring of core pages to ensure content is broken down into clear, self-contained, and quotable sections that support the AI's ability to extract direct, concise answers (a core GEO requirement).
E-E-A-T Signal Reinforcement
Optimization of author and organizational bios, including clear display of professional credentials, experience, and contact information. This directly boosts the Expertise, Experience, Authoritativeness, and Trustworthiness signals that AI models heavily rely on for citation.
Conversational Content Optimization (GEO-Focused)
Rewriting and optimizing key content to target natural language and long-tail questions (e.g., "how," "why," "what is the best...") rather than just traditional keywords. The content is structured to provide a direct, concise answer in the opening paragraph for AI extraction.
Localized Topic Cluster Development
Strategy to build a network of authoritative, in-depth content pages (topic clusters) that fully cover every aspect of a local service or niche. This establishes your site as the ultimate regional source, making it a priority citation for Generative AI.
Off-Site Brand Mention & Co-Citation Strategy
A strategic plan to earn high-authority, unlinked brand mentions and citations on local news, industry blogs, and community pages. AI models heavily use these mentions (even without a link) to gauge a brand's authority and recommend it.
Google Business Profile (GBP) & Generative AI Audit
A combined audit that verifies all local NAP (Name, Address, Phone) data is consistent, and simultaneously tracks your brand's presence, sentiment, and citation frequency across various LLMs (Large Language Models) and AI overviews.
AI Visibility & Citation Reporting
Customized monthly reporting that goes beyond traditional rankings, showing you specifically how often your brand and content are being cited by AI-generated answers and the organic traffic derived from those generative search experiences.