Thrive Program

Starting at

$

12,000

About this service

Summary

Our Thrive Program has everything you need to launch or grow your brand with a strategic approach that guarantees efficiency. It covers everything—from the development of your brand identity to your website, all the way to social media templates and content pillars.

Process

Market Research:
Market research involves gathering and analyzing data about a target market, including customer preferences, behaviors, and trends. It helps businesses understand their audience, identify opportunities, and make informed decisions about brand positioning, messaging, and design.
Effective market research ensures that a brand resonates with its intended audience and stands out in a competitive market.
2. Brand Strategy:
Brand strategy is a comprehensive plan that outlines how a brand will be positioned in the market to achieve its business goals. It involves defining the brand's mission, values, target audience, unique selling propositions, and overall messaging. A well-crafted brand strategy ensures consistency across all marketing channels, builds a strong brand identity, and fosters customer loyalty by clearly communicating what the brand stands for and how it differentiates from competitors.
3. Brand Identity:
Your brand identity includes the logo, color scheme, typography, imagery, and overall design style of your brand. It creates a memorable and recognizable presence in the market. A strong brand identity helps establish trust, foster customer loyalty, and ensure consistency in how the brand is perceived across all touch points.
4. Website:
Website design and development involves creating and building a functional, visually appealing, and user-friendly website. Key elements include ensuring the site is responsive (optimized for all devices), implementing basic SEO practices to improve search engine visibility, and having a clear purpose to guide visitors toward desired actions. Effective website design and development enhance user experience, drive engagement, and support the brand’s goals by providing valuable content and a strong online presence.
5. Packaging Design:
Packaging includes the choice of materials, graphics, colors, and fonts. It plays a crucial role in attracting customers, conveying the brand's message, and protecting the product. Effective packaging design should be visually appealing, functional, and aligned with the brand identity. It should also consider sustainability and ease of use, helping the product stand out on shelves and create a memorable customer experience.
6. Social Media Templates:
Social media templates are pre-designed layouts for posts across various social media platforms. They ensure consistency in branding by incorporating the brand’s colors, fonts, and style guidelines. These templates make it easier to maintain a cohesive look, save time in content creation, and ensure that each post aligns with the brand's identity and messaging. They reinforce brand recognition and loyalty. These templates can be designed in Canva or in any Adobe program, depending on the client’s needs.
7. Content Pilars:
Content pillars for social media are the main themes or topics that guide a brand’s content strategy. They ensure that the content is varied, relevant, and aligned with the brand’s goals and audience interests. Typical content pillars might include: Educational Content, Inspirational Content, Promotional Content, User-Generated Content, Engagement Content. Effective content pillars ensure a balanced and strategic approach to social media.

What's included

  • Deliverables of Thrive Program

    1. Market Research 2. Brand Strategy 3. Brand Identity 4. Website Design 5. Packaging Design 6. Social Media Templates 7. Content Pilars

Example projects


Duration

6 weeks

Skills and tools

Brand Designer
Brand Strategist
Web Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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