Brand Identity Design

Pro

Mariana Pacheco

Starting at

4,995

About this service

Summary

We know how important it is to have a brand that actually helps you sell. That’s why we always start by researching your market, so your business can stand out from the competition.

We’ll design a unique and professional brand identity that speaks directly to your ideal customers. By making sure your visuals match your business goals, we’ll create a brand that not only looks good, but also feels original, memorable, and gets real results.

Process

01. Review:

I conduct a thorough review of your brand, the market and the core message you are communicating.

02. Conceptualize:

I brainstorm and develop various concepts to bring your message and brand to life.

03. Execute & Manage:

I finalize and execute the chosen concept across the various touch points and channels

FAQs

What is the estimated timeline for my project?
Typically, a brand identity project takes around 4 weeks to complete. However, if you opt for additional add-ons, the timeline may extend accordingly.
What constitutes the set of revisions?
A set of revisions refers to any constructive feedback, changes, or alterations requested after the presentation of the chosen concept. It can involve modifying the color scheme, experimenting with different fonts, or refining the logo design to align more closely with your vision. I normally include 2 rounds or revisions.
Will I receive the editable files?
Absolutely! Upon completion, you will receive both a PNG and an editable AI version of each logo. These files can be easily opened and modified using any design software of your choice.
What if I'm not satisfied with the initial concept you provide?
While it's uncommon, there may be instances when the initial concept doesn't meet your expectations. As part of my commitment to a positive experience, I will schedule a call to discuss your preferences in detail, supported by visual references. Based on this conversation, I will create a new concept for your review, and you’ll still have one round of revisions available to fine-tune it if necessary. To date, none of my clients have required more revisions beyond this stage. However, if additional revisions are needed, I can accommodate them at our hourly rate of $100.
What will be expected from me as a client? How much time should I allocate?
As a client, the first step will be to complete our branding brief, which typically takes around 30 minutes. Additionally, we recommend setting aside 45 minutes for each design presentation we share (3 in total) to allow yourself time to absorb the designs and provide feedback.
Do you work with clients globally?
Yes! I have had the pleasure of working with clients worldwide. Thanks to technologies like email and Zoom, geographical distance is hardly an obstacle.
I have an urgent need for the brand identity to be completed quickly. Do you offer expedited packages?
For rush projects, I offer dedicated packages with an additional 35% surcharge. This allows me to bring in external assistance, if needed. However, please note that my ability to accommodate rush projects depends on availability and same-day feedback from your end.

What's included

Deliverables for Kit 01
1. Market Research: An in-depth look into your industry, competitors, and target audience to uncover opportunities and define what makes your brand stand out. 2. Moodboards: A curated collection of visuals that set the tone for your brand, capturing its style, mood, and direction before design begins. 3. Logo Suite: Includes your brand’s main visual identifiers. Primary Logo: The main mark used across most brand materials. Secondary Logo: A variation designed for alternate layouts or smaller spaces. Logo Mark/Icon: A simplified symbol that represents your brand, ideal for social media or compact applications. 4. Color Palette: A curated selection of primary and secondary colors that define your visual identity. Each color comes with HEX, RGB, and CMYK codes to ensure consistency across print and digital platforms. 5. Typography: A pair of typefaces that work together to express your brand’s tone and aesthetic, one for headlines, one for supporting text. 6. Mockups: Realistic visuals showing how your brand appears in everyday use, from packaging and business cards to websites and social media posts. These help you envision the brand in action. 7. Social Media Templates: We design four custom templates to show how your brand comes to life on social media. These templates demonstrate layout, tone, and visual consistency, giving you a preview of how your brand will look in real-world digital applications. 8. Brand Guidelines: A detailed reference PDF guide that explains how to use every element of your brand. It covers logo placement, color usage, typography hierarchy, and visual do’s and don’ts to maintain consistency. Deliverables: You’ll receive all assets in multiple formats (AI, PDF, PNG, JPG), along with your color swatches, font files or download links, and a ready-to-share PDF of your brand guidelines. * Each stage includes up to two rounds of revisions. * The entire process typically takes between 4 weeks to complete.

Example projects