Brand Identity DesignMariana Pacheco
We know how important it is to have a brand that actually helps you sell. That’s why we always start by researching your market, so your business can stand out from the competition.
We’ll design a unique and professional brand identity that speaks directly to your ideal customers. By making sure your visuals match your business goals, we’ll create a brand that not only looks good, but also feels original, memorable, and gets real results.
What's included
Deliverables for Kit 01
1. Market Research:
An in-depth look into your industry, competitors, and target audience to uncover opportunities and define what makes your brand stand out.
2. Moodboards:
A curated collection of visuals that set the tone for your brand, capturing its style, mood, and direction before design begins.
3. Logo Suite:
Includes your brand’s main visual identifiers.
Primary Logo: The main mark used across most brand materials.
Secondary Logo: A variation designed for alternate layouts or smaller spaces.
Logo Mark/Icon: A simplified symbol that represents your brand, ideal for social media or compact applications.
4. Color Palette:
A curated selection of primary and secondary colors that define your visual identity. Each color comes with HEX, RGB, and CMYK codes to ensure consistency across print and digital platforms.
5. Typography:
A pair of typefaces that work together to express your brand’s tone and aesthetic, one for headlines, one for supporting text.
6. Mockups:
Realistic visuals showing how your brand appears in everyday use, from packaging and business cards to websites and social media posts. These help you envision the brand in action.
7. Social Media Templates:
We design four custom templates to show how your brand comes to life on social media. These templates demonstrate layout, tone, and visual consistency, giving you a preview of how your brand will look in real-world digital applications.
8. Brand Guidelines:
A detailed reference PDF guide that explains how to use every element of your brand. It covers logo placement, color usage, typography hierarchy, and visual do’s and don’ts to maintain consistency.
Deliverables:
You’ll receive all assets in multiple formats (AI, PDF, PNG, JPG), along with your color swatches, font files or download links, and a ready-to-share PDF of your brand guidelines.
* Each stage includes up to two rounds of revisions.
* The entire process typically takes between 4 weeks to complete.
FAQs
Example work
Mariana's other services
Starting at$4,995
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Mariana Pacheco San José Province, Costa Rica
- 2
- Followers
Brand Identity DesignMariana Pacheco
Starting at$4,995
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
We know how important it is to have a brand that actually helps you sell. That’s why we always start by researching your market, so your business can stand out from the competition.
We’ll design a unique and professional brand identity that speaks directly to your ideal customers. By making sure your visuals match your business goals, we’ll create a brand that not only looks good, but also feels original, memorable, and gets real results.
What's included
Deliverables for Kit 01
1. Market Research:
An in-depth look into your industry, competitors, and target audience to uncover opportunities and define what makes your brand stand out.
2. Moodboards:
A curated collection of visuals that set the tone for your brand, capturing its style, mood, and direction before design begins.
3. Logo Suite:
Includes your brand’s main visual identifiers.
Primary Logo: The main mark used across most brand materials.
Secondary Logo: A variation designed for alternate layouts or smaller spaces.
Logo Mark/Icon: A simplified symbol that represents your brand, ideal for social media or compact applications.
4. Color Palette:
A curated selection of primary and secondary colors that define your visual identity. Each color comes with HEX, RGB, and CMYK codes to ensure consistency across print and digital platforms.
5. Typography:
A pair of typefaces that work together to express your brand’s tone and aesthetic, one for headlines, one for supporting text.
6. Mockups:
Realistic visuals showing how your brand appears in everyday use, from packaging and business cards to websites and social media posts. These help you envision the brand in action.
7. Social Media Templates:
We design four custom templates to show how your brand comes to life on social media. These templates demonstrate layout, tone, and visual consistency, giving you a preview of how your brand will look in real-world digital applications.
8. Brand Guidelines:
A detailed reference PDF guide that explains how to use every element of your brand. It covers logo placement, color usage, typography hierarchy, and visual do’s and don’ts to maintain consistency.
Deliverables:
You’ll receive all assets in multiple formats (AI, PDF, PNG, JPG), along with your color swatches, font files or download links, and a ready-to-share PDF of your brand guidelines.
* Each stage includes up to two rounds of revisions.
* The entire process typically takes between 4 weeks to complete.
FAQs
Example work
Mariana's other services
$4,995