Full Branding Package / Thrive Program

Pro

Mariana Pacheco

Starting at

12,900

About this service

Summary

Our Thrive Program has everything you need to launch or grow your brand with a strategic approach that guarantees efficiency. It covers everything—from the development of your brand identity to your website, all the way to social media templates and content pillars.

Process

Market Research:

Market research involves gathering and analyzing data about a target market, including customer preferences, behaviors, and trends. It helps businesses understand their audience, identify opportunities, and make informed decisions about brand positioning, messaging, and design.

Effective market research ensures that a brand resonates with its intended audience and stands out in a competitive market.

2. Brand Strategy:

Brand strategy is a comprehensive plan that outlines how a brand will be positioned in the market to achieve its business goals. It involves defining the brand's mission, values, target audience, unique selling propositions, and overall messaging. A well-crafted brand strategy ensures consistency across all marketing channels, builds a strong brand identity, and fosters customer loyalty by clearly communicating what the brand stands for and how it differentiates from competitors.

3. Brand Identity:

Your brand identity includes the logo, color scheme, typography, imagery, and overall design style of your brand. It creates a memorable and recognizable presence in the market. A strong brand identity helps establish trust, foster customer loyalty, and ensure consistency in how the brand is perceived across all touch points.

4. Website:

Website design and development involves creating and building a functional, visually appealing, and user-friendly website. Key elements include ensuring the site is responsive (optimized for all devices), implementing basic SEO practices to improve search engine visibility, and having a clear purpose to guide visitors toward desired actions. Effective website design and development enhance user experience, drive engagement, and support the brand’s goals by providing valuable content and a strong online presence.

5. Packaging Design:

Packaging includes the choice of materials, graphics, colors, and fonts. It plays a crucial role in attracting customers, conveying the brand's message, and protecting the product. Effective packaging design should be visually appealing, functional, and aligned with the brand identity. It should also consider sustainability and ease of use, helping the product stand out on shelves and create a memorable customer experience.

6. Social Media Templates:

Social media templates are pre-designed layouts for posts across various social media platforms. They ensure consistency in branding by incorporating the brand’s colors, fonts, and style guidelines. These templates make it easier to maintain a cohesive look, save time in content creation, and ensure that each post aligns with the brand's identity and messaging. They reinforce brand recognition and loyalty. These templates can be designed in Canva or in any Adobe program, depending on the client’s needs.

7. Content Pilars:

Content pillars for social media are the main themes or topics that guide a brand’s content strategy. They ensure that the content is varied, relevant, and aligned with the brand’s goals and audience interests. Typical content pillars might include: Educational Content, Inspirational Content, Promotional Content, User-Generated Content, Engagement Content. Effective content pillars ensure a balanced and strategic approach to social media.

FAQs

I'm ready to get started! What should I do next?
To initiate the process, the next step is to schedule an initial call with our team. During this call, we’ll confirm that we’re a good fit for your project, discuss the project’s timeline based on your objectives and our availability. Once that's done, we'll send you a proposal for you to sign.
What is the estimated timeline for my project?
Typically, a brand identity project takes around 4-6 weeks to complete. However, if you opt for additional add-ons, the timeline may extend accordingly. We can determine a starting point based on our next available slot and upon receiving the completed questionnaire from you.
What constitutes the set of revisions?
A set of revisions refers to any constructive feedback, changes, or alterations requested after the presentation of the chosen concept. It can involve modifying the color scheme, experimenting with different fonts, or refining the logo design to align more closely with your vision. Every step of the process has 2 set of revisions.
Will I receive the editable files?
Absolutely! Upon completion, you will receive both a PNG and an editable AI version of each logo. These files can be easily opened and modified using any design software of your choice.
What if I'm not satisfied with the initial concept you provide?
While it's uncommon, there may be instances when the initial concept doesn't meet your expectations. As part of our commitment to a positive experience, we will schedule a call to discuss your preferences in detail, supported by visual references. Based on this conversation, we will create a new concept for your review, and you’ll still have one round of revisions available to fine-tune it if necessary. To date, none of our clients have required more revisions beyond this stage. However, if additional revisions are needed, we can accommodate them at our hourly rate of $100.
What will be expected from me as a client? How much time should I allocate?
As a client, the first step will be to complete our branding brief, which typically takes around 30 minutes. Additionally, we recommend setting aside 45 minutes for each design presentation we share (3 in total) to allow yourself time to absorb the designs and provide feedback.
I already work with a freelance designer for my marketing materials. Will this be a good fit?
Absolutely! Many of our clients have in-house marketing and web design resources. They find our brand style guides invaluable for maintaining brand consistency and effectively utilizing the new brand assets.
Do you work with clients globally?
Yes! We have had the pleasure of working with clients worldwide. Thanks to technologies like email and Zoom, geographical distance is hardly an obstacle for us.
I have an urgent need for the brand identity to be completed quickly. Do you offer expedited packages?
For rush projects, we offer dedicated packages with an additional 35% surcharge. This allows us to bring in external assistance, as freelance rates are typically higher than in-house rates. However, please note that our ability to accommodate rush projects depends on availability and same-day feedback from your end.

What's included

Deliverables of Thrive Program
1. Market Research 2. Brand Strategy 3. Brand Identity 4. Website Design 5. Packaging Design 6. Social Media Templates 7. Content Pilars

Example projects